Global Senior Product Marketing Manager
6 days ago
Role Summary:
- Develop compelling product narratives and create content for marketing collateral, including brochureware, fund flyers, leaflets, presentations as well as bespoke items.
- Provide ongoing content updates for the relevant product marketing collateral suites.
- Works with Asset Class Product Marketing Directors in the creation of dynamic value propositions and product marketing content
- Works with Investment Specialists and Product Specialists to deliver specific updates to collateral and deliver new items as appropriate.
- Integrates quantitative and qualitative data to evaluate criteria of the target audience, client requirements, the competitive landscape, and the market environment
- Responsible for the promotion and competitive differentiators to position products for specific client segments
- Thinks innovatively around content creation and delivery - producing compelling and differentiating insight led marketing collateral.
- Works with the internal design studio in the creation of collateral & digital assets
You will likely possess:
- Excellent knowledge of investment products and investment vehicles across asset classes
- Good knowledge of Global asset management landscape and differing distribution models
- Strong on ESG, ESG integration and derivate products
- Bachelor's degree or the equivalent combination of education and relevant experience
- 8+ years of total relevant work experience
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