Copy Lead

5 days ago


UK, UK, United Kingdom Sphere Digital Recruitment Group Full time

Copy Lead (Italian & English)

Remote

£65,000


*Please note, you will need to be a native Italian speaker with fluency in English.*


Our client's mission is to make therapy more accessible, convenient, and tailored to the unique needs of each individual. With a team of experts behind the brand, they recognise the challenges that often accompany seeking therapy and have built a platform which offers a flexible and user-friendly alternative. They have some aggressive growth plans and as a result, the team is expanding. This is a newly created role.


About the role:

  • Develop and manage the brand's international identity, creating tone of voice guidelines that reflect the brand's values and connect with diverse cultural audiences.
  • Build and lead a high-performing team of copywriters.
  • Establish and maintain robust writing guidelines and templates to ensure consistency, clarity, and impact across markets, channels, and content types.
  • Develop engaging narratives to support product launches, brand campaigns, and key initiatives.
  • Work closely with the Marketing team to produce persuasive copy for paid campaigns across multiple platforms and audiences.
  • Drive the implementation of the brand's identity across all touchpoints, including marketing campaigns, product interfaces, and customer communications.


About you:

  • Several years of copywriting experience, within a fast-paced scale-up environment or creative agency.
  • Exceptional writing in both Italian and English, with the ability to maintain a consistent brand voice across diverse channels and audiences.
  • Extensive experience in adapting messages to resonate across different markets, languages, and cultures.
  • Proven track record in developing tone of voice guidelines and establishing a verbal identity for international brands.
  • Strong strategic mindset, with the ability to analyse data and insights and transform them into compelling narratives.
  • Solid project management skills, with experience developing streamlined writing workflows, processes, and quality control measures.

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