Marketing Manager

5 days ago


London UK, UK, United Kingdom LMA Recruitment Full time

Marketing Manager (FMCG)

£68k circa

Greater London


Are you a classic FMCG Marketing Manager with experience working with major grocery retailers? This wine and spirit brand is looking an experienced marketing manager with strong commercial acumen, data driven and a strong thinker, able to influence and gain key a buy in within the business.


Responsible for developing brand strategy, plans and initiatives to deliver growth consistent with business objectives.


Key responsibilities:


  • Develop key relationships with International Marketing, agencies, all third party vendors, corporate brand ambassadors, sales, distributors and operations.


  • Identify and evaluate key brand issues, drivers and growth opportunities, accurately using a variety of data sources to analyse relevant business situations and recommend courses of action.
  • Identify new opportunities for the brand through analyses including pricing, shopper and market segmentation, competition, BTL test market results, SKU optimization, channel and portfolio strategy.


  • Support the development of targeted consumer information. Manages incorporation of research initiatives into consumer insights, identifying optimal consumer target and positioning.


  • Support smaller markets with a brand toolkit and guides local resource/distributor marketing team to develop in-market plans and activities.


  • Participate in the development of NPD ideas and leads NPD launch in the region through devising launch support programs.

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