Marketing Manager
5 days ago
Marketing Manager (FMCG)
£68k circa
Greater London
Are you a classic FMCG Marketing Manager with experience working with major grocery retailers? This wine and spirit brand is looking an experienced marketing manager with strong commercial acumen, data driven and a strong thinker, able to influence and gain key a buy in within the business.
Responsible for developing brand strategy, plans and initiatives to deliver growth consistent with business objectives.
Key responsibilities:
- Develop key relationships with International Marketing, agencies, all third party vendors, corporate brand ambassadors, sales, distributors and operations.
- Identify and evaluate key brand issues, drivers and growth opportunities, accurately using a variety of data sources to analyse relevant business situations and recommend courses of action.
- Identify new opportunities for the brand through analyses including pricing, shopper and market segmentation, competition, BTL test market results, SKU optimization, channel and portfolio strategy.
- Support the development of targeted consumer information. Manages incorporation of research initiatives into consumer insights, identifying optimal consumer target and positioning.
- Support smaller markets with a brand toolkit and guides local resource/distributor marketing team to develop in-market plans and activities.
- Participate in the development of NPD ideas and leads NPD launch in the region through devising launch support programs.
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