Paid Media Manager

1 month ago

London, UK, United Kingdom GradBay Full time

Company Description:

We are a super passionate performance marketing and affiliate management agency. We apply a combination of media buying and data management skills to deliver user acquisition campaigns at scales across a range of market sectors. We specialise establishing clear pathways to campaign growth and working with our clients to achieve ultimate success through building strong relationships.


Job Description:

We’re looking for a Paid Media Manager with expertise in e-commerce campaigns across Google advertising products, including Search, Shopping, Display, and PMax. Your role will be pivotal in harnessing the power of Google's advertising ecosystem to fuel significant e-commerce growth for our diverse range of clients.


The ideal candidate will have experience developing and executing paid search strategies, with specific expertise in ecommerce across all Google’s prodcuts. Working alongside the rest of the Paid Media team, you’ll deliver a full funnel approach across a range of paid media channels – to deliver against your clients KPIs.


Your day-to-day responsibilities include management and optimization of these campaigns, including feed optimization, tracking and pixel management, and the analysis and optimization of creative content and placement. With a solid background in Paid Search and a demonstrated ability to scale brands, you'll have an in-depth understanding of performance marketing metrics such as CPA, CPL, and a comprehensive approach to KPI analysis.


Key Requirements & Experience:

  • Manage and optimize e-commerce campaigns across Google Ads, with a focus on maximizing ROI.
  • Implement feed optimization strategies and manage tracking and pixels to ensure accurate data collection and attribution.
  • Analyze creative content and placement, making data-driven decisions to enhance campaign performance.
  • Work with budgets ranging from £2,000 to £100,000, demonstrating a sharp eye for detail and a drive for success.


Candidate Requirements:

  • At least 2 years of experience in managing paid media campaigns with a significant focus on Google Ads for e-commerce.
  • Expertise in the full spectrum of Google's advertising products..
  • Strong understanding of performance marketing principles and metrics, with experience optimizing towards CPA, CPL, CPI, and other relevant KPIs.
  • Google Ads & Analytics certifications are essential.
  • Degree level education
  • Strong proficiency in Excel.
  • Excellent communication skills and the ability to thrive in a fast-paced startup environment.
  • Experience in data analysis and attribution.


Why Join the Team?

Become part of a dynamic performance marketing and affiliate management agency that excels in delivering scalable user acquisition campaigns across a multitude of sectors. We combine expert media buying with advanced data management techniques to foster growth and success for our clients, prioritizing strong relationships and superior results.


Benefits include;

  • Generous holiday allowance and extra days for length of service.
  • Birthday day off, in addition to your holiday allowance.
  • Competitive salary and bonus scheme.
  • Company pension scheme.
  • Opportunities for personal and professional development.
  • Cycle to work scheme.
  • Regular office socials and nights out.
  • Hybrid working model, with a minimum of 2 days per week in our London office.


This role is an exceptional opportunity for individuals passionate about leveraging Google's advanced advertising tools to scale e-commerce brands to new heights. If you're driven, analytical, and ready to take on the challenge of growing our clients' success through innovative paid media strategies, we welcome you to apply.

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