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Global Social Media Manager

4 months ago

London UK, UK, United Kingdom Hyve Group Full time

ABOUT HYVE


We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Fintech Meetup, Groceryshop, and Retail Meetup.


At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balance.


Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure is always fulfilling and exciting.


About Shoptalk


Shoptalk is the home of innovation and transformation in retail.


Our global shows bring together the world’s most influential retailers, brands, tech players, investors and analysts equipping them with the tools, skills and connections to gain and maintain the upper hand, driving growth and embracing a mindset to reimagine tomorrow’s digital innovations in store and online.


From our Shoptalk portfolio to Groceryshop, each of our products focuses on a particular subset of the retail ecosystem, (whether a region, vertical or dynamic), but none ever feels like anything other than the main event. Together, we’re creating the future of retail


Key Responsibilities

  • Social Calendar Development: Collaborate with Marketing Directors to create comprehensive social calendars that align with key campaign announcements and promotional activities.
  • Content Production: Produce high-quality, engaging content for various social media platforms, including Instagram reels, stories, images, videos, and written posts.
  • Partnership Building: Collaborate with external influencers, industry experts, and partners to extend our social media reach and establish strategic partnerships both at the show and global level.
  • Trend Analysis: Stay ahead in the market by monitoring social media trends, industry news, and competitor activities. Identify opportunities for innovation and report insights to the team.
  • Community Engagement: Engage with our followers, respond to comments and inquiries in a timely manner, and maintain a positive online brand reputation.
  • Performance Analysis: Utilise social media analytics and reporting tools to track and analyse campaign performance. Identify key metrics, provide actionable insights for optimization, and report findings to Show Directors and VPs.


Skills Required

  • Proven experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
  • In depth knowledge of social media platforms, trends, and best practices.
  • Strong project management and organisational skills.
  • Excellent communication and interpersonal abilities with the ability to adapt to a brand’s tone of voice and personality.
  • Analytical mindset with the ability to interpret data and draw actionable conclusions.
  • Extremely creative thinker with a passion for developing ideas that will stand out amongst the crowd
  • Experience in event marketing and partnership development is a plus.