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Digital Marketing Specialist
3 months ago
Acacia’s Vision
To be the best version of ourselves - We improve peoples’ lives through the delivery of quality education and empower them to be able to make choices. Acacia is a business with a sense of purpose to make the lives of people better through education. As a company we have both strength and resilience, balanced with compassion and kindness. We value diversity and see people’s differences as their gift and welcome people to our organisation to be part of a family culture.”
Victoria Sylvester – Acacia Training CEO
We are actively looking for a Digital Marketing Executive that shares our values and wishes to join us in the next chapter of our exciting journey.
Digital Marketing Executive
Working with our Marketing Manager, the Digital Marketing Executive is responsible for promoting our Acacia offering, developing our brand and contributing to increased revenue through lead generation through digital marketing expertise. Experience and success in key areas such as Paid Advertising (Google/Facebook ads, PPC etc) and use of design/marketing tools such as Canva and Zoho are essential, as is the ability to work creatively.
Key Accountabilities
Build our lead generation strategy across our learner loan and commercial offering, managing metrics, processes and the use of SEO, PPC and digital marketing.
Assist the Marketing Manager in formulating and executing a fit for purpose, multi-channel, innovative marketing strategy that fulfils stakeholder need across all our provision and delivers our strategic intent.
Work creatively to champion Acacia Training, redefining our company brands and promoting our offer to the external market through content, partnerships, campaigns and effective social media presence.
Produce and present market research and market intelligence to inform decision making around new business opportunities.
Key Requirements
At least three years of Digital Marketing experience of Design, Paid Ads, SEO and Marketing tools such Zoho and Canva
IT competent with excellent data analysis and interpretation skills
Excellent interpersonal skills
Ability to work at our Stoke-on-Trent HQ at least one day per week
Benefits
£27,750 annual salary
39 days annual leave
Friday 1pm Finish- MyWAY FriDAY
Healthcare Cash Plan Scheme
Pension Scheme
We are an Equal Opportunities employer and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, gender, or age.
Acacia Training are Disability Confident Leaders and accredited members of the Defence Employer Recognition Scheme and as such welcome applications from all sections of the community.
Acacia Training is an RNIB visibly better employer.
At Acacia we are committed to safeguarding and employ safer recruitment strategies when appointing for all roles.
