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Senior Digital Marketing Executive
3 months ago
This is an opening with an entrepreneurial high growth business which provides the highest standard of early years care and education.
Whilst being extremely successful and becoming one of the leading brands in their sector, they’ve never lost sight of who they are which is underpinned by extremely high levels of staff retention, and a great atmosphere. The role also offers a structured career path & development, and there is every likelihood that you could ultimately become their Head of Digital.
Responsible for optimising the customer journey and user experience across all digital touchpoints, the Senior Digital Marketing Executive will lead the day-to-day management of the several websites, alongside lead generation, CRO initiatives and support overall digital marketing performance. Contributing to an exciting growth plan, this critical role reports to the Senior Brand Manager working alongside a wider marketing team and cross functional teams.
Key responsibilities:
- Coordinate the online and offline customer journey to acquire and nurture leads. To deliver the best-in-class customer journey.
- Implement website optimisation for user flow and performance improvement.
- Monitor CRM (Hubspot) performance through coordination with relevant touchpoint owners to accurately measure KPI’s and the impact of initiatives.
- Identify and execute new initiatives to support digital projects and website efficiencies.
- Lead digital KPI tracking and regular data-driven insight and reporting.
- You’ll work with external agencies & help identify and execute new initiatives to support digital projects and website efficiencies.
Required skills:
- 2-3 years experience, plus, proven relevant experience in digital, ecommerce or website management role, either agency or inhouse.
- Strong working experience of KPI tracking and performance analysis including GA4 and Microsoft Excel
- Working knowledge and experience of: WordPress, HubSpot (CRM), Power BI, Google Analytics and reporting tools - GA4, Looker, Google search console, SEO tracking and performance analytics, SEMRUSH, Moz
- Ecommerce platforms including Magento or Shopify
- A keen eye for design and be at home talking about user experience, customer journey and SEO optimisation.
- Good working knowledge of ecommerce merchandising and on-site search optimisation.
What's on offer?
- Salary up to £32,500,
- Hybrid working (3 in, 2 out) and flexible working
- 25 days holiday
- Highly discounted childcare,
- Enhanced maternity, paternity fertility and adoption leave, wellbeing package.
