Category Insight Manager

1 day ago


London, UK, United Kingdom tlg talent Full time

Hybrid working - 2 days per week needed onsite.


Our client comprises of two iconic baked goods brands with a strong history and heritage who have now merged to create one unique, integrated company. Owned by an FMCG giant who operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).


An exciting opportunity has arisen for a Category Insight Manager.


This will be reporting to the Head of Category Insight in the Trade Marketing team, the Category Insight Manager’s role is crucial in providing data, insights and creative ideas to develop their customers’. This involves working closely with other parts of Trade Marketing (Net Revenue Management, Shopper Marketing, Customer Category), the Sales team and their customers (from Tesco to independent store owners).


You will be responsible for driving the use of Category Insight throughout the Commercial team and helping the business (& their customers) take vital decisions about how to appeal to shoppers and consumers.


You will provide insightful analysis and comment in response to queries from the brand marketers and sales professionals that you are aligned with. You will also be required to work with external agencies (data provides, Trade PR, Field Sales & Shopper Marketing) and other internal functions (Commercial Finance).


Experience and skills needed


• Several years of experience in FMGC and Category Development to at least a Category Manager level

• Experience working with at least two of NIQ Discover, Circana Unify & Kantar MyWorldpanel;

• Experience of working with loyalty panel data (dunnhumby / Nectar 360 etc) is preferable

• IT literacy: a high level of proficiency in Excel and PowerPoint

• Data literacy & numeracy: Strong analytical capability. Financial numeracy is an advantage

• Strong time management capability: able to work proactively and independently, able to prioritise and a clear team player

• Strong interpersonal skills: including presentation, copywriting and facilitation skills

• Strong influencing skills: leadership, training, change management


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