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Digital Analyst

3 months ago

Birmingham UK, West Midlands, United Kingdom Mackinnon Bruce International Full time

Description

We are partnered with an award-winning wellness and personal care brand based in Birmingham, to hire a Digital Analyst.


Who we are

We are a dynamic recruitment and executive search agency that has evolved since our first establishment in 2012. We work with several high-profile clients, start-ups, and SMEs globally to help them source and retain top-tier talent.


The Role

As the Digital Analyst, you will:

  • Facilitate bringing Tag Management in-house.
  • Support with A/B Testing and Personalisation initiatives.
  • Provide day-to-day digital analytics support for the wider team.


Responsibilities

  • Collaborate with the Marketing and eCommerce team to build a deeper understanding of visitor and campaign behaviour, and optimise the channel-based conversion.
  • Collaborate with the team & third-party agencies to implement Google Tag Manager changes & deployment.
  • Pixel based implementation and alterations.
  • Support with auditing, debugging, and website tagging maintenance to optimise overall tracking architecture.
  • Track and tag important aspects of the site to further analyse site performance.
  • Provide insights & recommendations through CRO & AB Testing, to support proritisation decisions for overall improvement or further analysis.


Requirements & Qualifications

  • At least 3 years experience working with digital analytics tools, preferably Google Analytics.
  • Experience with digital marketing analytics & KPIs.
  • Expertise in A/B and multivariate testing.
  • Knowledge of data visualisation tools - Tableau & PowerBI are beneficial.
  • SQL and BigQuery knowledge is a plus.
  • Strong communication & collaborative skills.