Influencer Marketing Assistant Manager
1 week ago
We are looking for an energetic and proactive Influencer Marketing Assistant Manager to join our growing team. You will play a crucial role in driving Global advocacy, EMV and sales conversion through organic and paid Influencer activity for the Dr Sam’s brand. Your primary responsibility will be to build and execute strong influencer engagement programs against key campaigns and across global markets, identify influencer targets and execute engagement tactics and any paid contracts.
We are looking for someone who brings passion and confidence to the business, with a proactive approach and the ability to thrive in a fast paced environment. This is a fantastic opportunity to be part of a dynamic marketing team, learn from experienced Marketing professionals and contribute your own ideas for brand growth.
Reporting into the Influencer Marketing Manager and working closely with the broader Marketing team.
About Dr Sam’s:
Founded by Dr Sam Bunting, Dr Sam’s is a fast growing business innovating in the skincare space. We believe that when you change your skin, you change your life. Our premium product range is a carefully curated system that delivers transformative results, rooted in science and delivered with expertise. Working at Dr Sam’s offers the opportunity to join a rapidly growing team of intelligent, energetic and inspiring people. We work hard and look after one another, we want to grow our people and our brand
Responsibilities:
- Campaign Management: Assist in the planning, execution, and optimisation of influencer marketing campaigns across various platforms (Instagram, YouTube, TikTok, etc.).
- Influencer Identification & Outreach: Identify, research, and build relationships with influencers that align with the brand’s target audience and values.
- Content Creation & Coordination: Collaborate with influencers and content creators to ensure the delivery of high-quality, on-brand content. Assist in content approval and manage feedback cycles.
- Influencer Relationship Management: Maintain ongoing communication with influencers, ensuring smooth collaboration and fostering long-term partnerships. Including working with Community Management Exec and Social team to stay on top of Social interactions and comments.
- Influencer gifting/send-outs: Leading organic Influencer gifting/ product seeding/ product send-outs from design to execution.
- Influencer Eventing: Supporting design and execution of Influencer events and management appropriate attendee experience.
- Performance Tracking & Reporting: Monitor the performance of influencer campaigns (e.g., engagement, conversions, ROI) and assist in the creation of regular reports for internal teams and stakeholders.
- Market Research & Trends: Stay up-to-date with influencer marketing trends, social media algorithms, and emerging platforms to provide insights that can inform future campaigns.
- Budget & Contract Management: Assist in the management of influencer campaign budgets, ensuring that projects stay within financial limits. Help with contract negotiation and compliance.
- Cross-Functional Collaboration: Work closely with internal teams (Social, Creative, Digital) to ensure influencer campaigns align with overall brand strategies and marketing initiatives.
- Administrative Support: Provide administrative support including scheduling, tracking deliverables, and handling influencer communications.
Required Skills:
- 2+ years of experience in influencer marketing, social media, or digital marketing. Experience in managing influencer campaigns is preferred.
- Strong knowledge of influencer marketing trends, tools, and best practices.
- Proficiency in social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools (e.g., Tagger, Tribe).
- Excellent communication and negotiation skills.
- Strong organisational and project management skills with attention to detail.
- Ability to analyse campaign performance and derive actionable insights.
- Creativity and a keen understanding of brand storytelling.
- Ability to work collaboratively in a fast-paced team environment while consistently exemplifying our culture and values
- Excellent communication skills and the ability to clearly communicate ideas and concepts, with the ability to work effectively with cross-functional teams.
Nice To Haves:
- Experience in beauty and skincare is a plus
- Experience and an interest in building a career in Global Influencer Marketing
Benefits:
- Competitive salary and benefits package
- Opportunity to work with a dynamic and passionate team
- Employee discounts on company products
- Career growth and development opportunities
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