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Strategy Director

4 months ago

UK, UK, United Kingdom GMGN Labs Full time

Location: Remote (GMT hours +/-)


GMGN Labs is a start-up digital marketing agency specialising in emerging tech working with some of the world’s biggest brands. We are obsessed with immersive storytelling that harnesses the power of web3, social media, and emerging technologies.


We speak the language of the internet, and a big part of your job will be translating a client’s message into a campaign perfect for whatever platform it will live on.


We’re looking for a talented and driven individual who has prior experience in executing client campaigns across multiple channels to a high standard. We’d also like you to be nice. That’s a non-negotiable.


You’ll be working in exciting new and emerging industries, as well as developed verticals from sport & gaming, to fashion & entertainment. Every detail counts as we execute strategies that innovate and push boundaries.


As a Strategy Director, you will:


  • Define and drive the overarching strategic initiatives that keep us at the cutting edge of the Web3 space. Your strategies won’t just follow trends, they’ll set them.
  • Oversee and drive development and implementation of innovative GTM strategies for our clients across Web3 and innovation relative to our clients’ industries.
  • Use data to create compelling, strategic narratives that align closely with client objectives and market changes.
  • Guide the team to deliver and present strategies to clients, ensuring they understand, comprehend and invest in our strategic direction and guidance.
  • Build and maintain high-level relationships with key clients, understanding and adapting strategy to their needs.
  • Identify potential strategic pitfalls and develop contingency plans to keep our projects moving forward.
  • Collaborate with senior leadership to craft and execute business strategies that significantly drive growth for the GMGN.
  • Champion innovative practices and technologies, ensuring the agency remains ahead of the curve and translates cutting-edge ideas into actionable solutions.
  • Lead and direct cross-functional teams, including marketing, creative, and technical departments, to ensure cohesive and effective campaign execution.
  • Actively mentor and nurture talent within the agency, fostering a culture of curiosity, continuous improvement and leadership development.
  • Oversee insight development and reporting through regular analysis of strategies to maximise performance.
  • Ensure all deliverables are aligned with the client’s brand, message, and goals.


Skills and Qualifications

  • Must be fun & nice - we like fun & nice people
  • Must be hungry (to learn, progress, and win), not for food - if you’re hungry for food, we can send care packages
  • Must be deeply curious, interested in new tech, trends and opportunities, keeping an ear to the ground on culture across the world
  • Experience as a Web3 Strategy/Marketing Director or a similar role leading strategy at a high level
  • Extensive knowledge of Web3 and the blockchain, with understanding of technical standards, and proven ability to apply this in a business context
  • Exceptional communication skills, both for internal leadership and external client management
  • Strong analytical abilities with a knack for turning complex data into actionable insights
  • Experience in marketing agency environment
  • Knowledge of best practices for marketing channels, including social platforms such as Discord, Twitter, TikTok, Instagram, LinkedIn, Facebook, etc.
  • Excellent verbal and written communication skills


Kinda Good To Have But Don’t Cry If Ya Don’t


  • Experience in sports, gaming, entertainment or technology marketing, working with global brands / sports teams / leagues / games publishers / technology brands
  • Experience handling global strategies understanding diverse consumer behaviour
  • Degree / qualification in business / marketing / social media marketing / digital marketing / psychology or related field
  • Advanced, deep knowledge of the web3 space
  • 7+ years experience in strategy and agency environments


Perks & Benefits


  • Hybrid Working: We operate within a culture of trust. You have autonomy. Work from wherever you want. Just make sure this doesn’t impact upon the extremely high standards we have We also aim to meet up for a few days each month to work as a team - it’s more fun that way
  • Flexi-hours: Our hours are 9am - 6pm but, providing you’re available for calls and meetings as necessary, when you work those is up to you We do ask that you are online and available between 10am - 4pm consistently though.
  • Holiday: We give 25 days annual leave on top of public holidays We also give you your Birthday off because… well, it’s your Birthday Eat some cake.
  • Loyalty Bonus: We want our people to stick around. For every year you’re with us, you’ll receive an extra day off Lovely.
  • Team Days: Remote work can be lonely, so we’re making a promise to deliver team days where we can all meet up in person and have a load of fun. Nights out, social events, games, and wellness days… the choice is yours
  • Christmas: Is a time for family, for rest. We’ll operate with a skeleton management team over the festive period to ensure all employees get the rest & chocolate-eating-time that they deserve.


Our Culture


Our founding team has done the agency grind. The sleepless nights. The ‘work hard, play hard’ hustle culture. Yes, it was fun. Yes, it gets results. But it’s not sustainable in the long term, and it’s not how we believe the agency model should work.


We strongly believe in being the best that we can be. We believe in delivering best-in-class work that we can all be proud of; that we can all derive fulfilment from.


And to do this, we need a stable, inclusive, conscientious environment. One where rest isn’t frowned upon.


We’re ambitious though. We work hard. We want to be radically candid, deeply curious, and fast but considered. We always strive for self improvement, and we do it as a team.


Our promise to you is to ensure that delivery of world-class work comes with world-class support, training, rest, and cookies.