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Digital / Performance Marketing Manager

3 months ago

UK, UK, United Kingdom Movement8 Full time

Performance/Digital Marketing Manager


A start-up EdTech in the UK is looking to hire a Performance/Digital Marketing Manager. This role is remote, but candidates must live in the UK, and sponsorship is not on offer, unfortunately.


The whole business meets every 2-3 months, and this is mandatory for everyone. However, as employees range from being based in Scotland down to the South Coast, the Midlands is the usual haunt. Teams within the business can meet outside of that as often as needed.


Unlike most advertised job requirements, the ideal person doesn't need to have absolutely everything listed. Of course, if you do have everything, you're in pole position, but you also have to fit in with the ethos and the culture. By the hiring manger's own admission, "we hire on overall fit, not just skillset". How refreshing is that?

What does this mean? It means that if you have 70-80% of the requirements for the role (and are based in the UK, of course) then send through your CV.


  • There are Must Haves for the role - "minimum requirements", if you will - which include the following:Salesforce and Pardot experience,
  • Google Tag or GA4 experience.
  • PPC experience.
  • SEO experience.

Responsibilities

  • Plan, execute and measure performance-based marketing campaigns, optimising based on performance data.
  • Ensure accurate tracking and data collection; configure and manage server-side Google Tag Manager
  • Implement technical and content-driven SEO strategies to improve organic search rankings
  • Contribute to managing and optimise paid search, paid social and digital advertising campaigns to maximise ROI.
  • Ensuring accurate tracking, reporting and high-quality marketing data integrity
  • Contribute to developing and managing marketing attribution models using Salesforce and Pardot
  • Develop multimedia content
  • Conduct ongoing analysis of campaign performances as well as offer recommendations for improvements.

  • Requirements:Proven experience in a similar role within a technology company
  • A strong focus on technical marketing, SEO and PPC.
  • Proficiency in GA4, Google Tag Manager, Salesforce and Pardot.
  • Strong analytical skills with the ability to generate actionable insights from data.