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Head of CRM

4 months ago

Manchester, Greater Manchester, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

Our client is a market leading premium ecommerce brand with growth firmly on their agenda.


Leading the way in their sector, they are continuing to grow market share, expanding product ranges and launching into new international territories.


An opportunity has now arisen for an experienced CRM specialist to join their marketing team to truly become the voice of the customer, managing customer communications across every touchpoint.


Job Description:


  • Be the brand, category and competitor expert: identifying strengths & weaknesses and actioning tactics to ensure they are competitive and grow market share
  • Develop & optimise the brand communications throughout the customer journey, taking ownership & executing the customer comms/ CRM strategy, working with channel owners to deliver against set KPIs
  • Manage marketing communications and campaigns, working with the Performance Marketing, Brand and Content teams, plus external agencies
  • Manage all aspects of customer comms, establishing a core CRM strategy
  • Take responsibility for growing the lifetime value of customers, through design and execution of targeted customer lifecycle activity
  • Grow, manage and develop a high performing CRM team



For much more information on my client please apply immediately