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Research and Insight Specialist

4 months ago

North Shields, Tyne & Wear, United Kingdom DFDS Full time

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insight Specialist on fixed term contract.

Be part of the movement – and play your part

About the role

Are you a Research professional with strong organisational skills? Curious but ambitious? Around 2/3 years’ experience in working with insight & market research, turning this into actionable business improvements? Are you looking to join a fun but driven, outgoing team? Based in Dover or Newcastle, DFDS are looking for an Audience Insights Specialist. Is this the role for you? ….

You will support the Audience Insights team to support on research projects to provide actionable insights to the Marketing Department. You will have experience in conducting your own research from scoping out your project, through to it’s execution and delivery of results. Knowledge of both qualitative and quantitative research is desirable alongside a strong understanding of how to use this to guide marketing activity. Data literacy is important alongside the ability to communicate effectively with peers and stakeholders.

Working Mon – Fri, we are seeking an enthusiastic individual, with a strong background in research and insight, to deliver innovative value added analysis. It is imperative you are someone that is proactive and passionate about insights.

You will be responsible for:

  • To support on research projects and activities which will inform the DFDS Passenger Marketing function
  • To execute focussed research from the initial gathering of requirements, building of surveys and delivering results to provide valuable insights to support campaign and product teams
  • Manage and prioritise your workload to ensure effective and timely delivery of output
  • To complete analysis of research and provide actionable output and recommendations
  • To execute desktop research to provide insightful trends within the travel industry and beyond to the marketing team
  • To understand and support social media monitoring and turn this into actionable insight
  • To monitor the activity of competitors through utilising in-house research and reports and return actionable findings to the marketing function
  • Delivery of presentations to update on customer satisfaction and net promoter performance and make recommendations for improvements
  • Participate in ongoing product development and campaign activities as well as discussions with the different marketing teams to ensure we deliver on customer expectations
  • Support implementation of tools and strategies to extract and translate raw data into valuable actionable insights.

About you

We are seeking a candidate with 2/3+ years of experience in marketing and analytics, who is a proactive and motivated team player with strong organizational skills, able to thrive under pressure. The ideal candidate is a self-starter, curious, and ambitious, with excellent communication and presentation abilities. Proficiency in Google Analytics, marketing channel analysis, and data preparation and blending tools (such as Tableau and Power BI) is essential, along with knowledge of attribution modelling and research tools like SurveyMonkey. Familiarity with Brand Awareness & Competitor Analysis tools and a deep understanding of the travel and insights industry are preferred. A degree in Marketing, Analytics, Business, or a related field is advantageous. The successful candidate will demonstrate analytical prowess, organizational acumen, and a passion for problem-solving and delivering results. They must be data literate, capable of generating actionable insights from market research, and adept at building reports to meet stakeholder needs. Strong communication skills are vital to manage stakeholder expectations effectively and deliver output promptly and professionally. Additionally, the candidate should be a proactive self-starter who collaborates effectively with team members to drive proactive and efficient work practices.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

  • Life assurance cover
  • Contributory company pension scheme
  • Holiday Purchase Scheme
  • Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
  • Full employee assistance programme including:
  • Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
  • Huge range of retail discounts from high street and online retailers
  • Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
  • Access to Thrive, our award-winning Wellbeing platform.
  • Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.