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EV OEM Market Developer
4 months ago
Market Penetration & Launch Tactics
- Devise and execute strategies to introduce products into fresh markets, meticulously considering local regulations, consumer inclinations, and competitive dynamics.
- Coordinate with diverse teams to tailor global marketing and sales approaches to suit the unique demands of each market.
Local Business Compliance
- Stay updated on legislative requirements pertinent to Original Equipment Manufacturers (OEMs) in both existing and emerging markets.
- Collaborate closely with partners to ensure business frameworks adhere to all local regulations and standards, such as licenses and importation requisites.
Product Compliance in Local Markets
- Identify market-specific prerequisites for vehicles in new territories to ensure optimal market penetration, including local tax incentives for Electric Vehicles (EVs) and additional requirements beyond current Type Approvals.
- Directly manage the local market compliance process with relevant authorities, facilitating market access.
- Collaborate with engineering and commercial teams to address any necessary modifications to meet local standards.
Expansion of Dealer Network
- Identify and assess potential dealer collaborators in fresh markets, considering their reputation, capabilities, and alignment with brand ethos.
- Lead negotiations and finalize dealer agreements, ensuring terms align with both parties' interests and comply with standards.
Dealer Criteria and Training
- Establish and disseminate clear standards for dealerships, ensuring a consistent brand experience globally.
- Provide comprehensive training and support to new dealer partners to ensure alignment with service and customer satisfaction benchmarks.
Relationship Building
- Foster robust relationships with both new and existing dealer partners, promoting collaboration and addressing any concerns or challenges promptly.
- Work closely with internal teams to collect feedback from dealers and implement continuous improvement initiatives.
Requirements:
- Bachelor's degree in Business, Marketing, or a related discipline.
- Demonstrated track record in introducing automotive brands into new markets.
- Profound comprehension of global automotive regulatory mandates and market-specific requisites.
- Proficiency in negotiating and crafting dealer agreements.
- Meticulous attention to detail and adeptness in handling concurrent projects.
- Exceptional communication skills and adeptness in fostering relationships.
- Capacity to travel extensively to new markets as required.