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Marketing Manager

4 months ago

Coventry UK, West Midlands, United Kingdom NTT DATA Business Solutions Full time

About NTT DATA Business Solutions:

NTT DATA Business Solutions Group is part of the NTT DATA Corporate Group a top 10 global IT services provider, headquartered in Tokyo, operating in more than 50 countries. We combine a global reach with local intimacy to provide premier professional SAP services from deep industry expertise consulting to applied innovations in digital, cloud, automation, and system development to business IT outsourcing.


As a global SAP Platinum Partner, NTT DATA Business Solutions Group leverages its global expertise to deliver quality outcomes whether you are a multi-national or operate in a single country. With over 15,000 SAP experts across 31 countries, we have the capability and reach to help you solve real problems and seize the next opportunity for growth around your SAP strategy and operations.


Our global award-winning SAP practice, differentiated by innovation is the undisputed leader in SAP S/4HANA. With about 500 SAP HANA clients and more than 300 SAP S/4HANA clients.


Our clients trust our deep experience and proven approaches - all around the world.


Position Description:

NTT DATA Business Solutions UKI is excited to offer a fixed-term contract (maternity cover), for a talented Marketing Manager, available for immediate start until the end of May 2025.


In this role, you will run impactful marketing campaigns that capture and engage our target audiences. Your expertise will be vital in driving our demand generation strategies, encompassing everything from managing content-driven digital marketing to overseeing comprehensive event management. If you're a proactive, confident marketing professional ready to make a significant impact, we would love to hear from you


Job Summary:

  • Implement our Industry and Line of Business Marketing Plans.
  • Launch lead generation campaigns that are aligned to our GTM priorities.
  • Maintain an aligned content marketing plan with high quality content assets to support lead generation activities.
  • Manage digital and in-person events.
  • Provide campaign measurement and reporting to the business.
  • You'll be involved in every facet of our thriving marketing operation.


Duties/Responsibilities:

Integrated Demand Generation Programmes

  • Run integrated campaigns for awareness, lead generation, pipeline build and pipeline acceleration.
  • Promote content assets using inbound marketing techniques to deliver the required results.
  • Launch webinars, run in person events and co-ordinate exhibition sponsorships.
  • Target Audiences: Collaborate with the data team to determine the appropriate line of business targets and measure engagement.
  • Lead and Pipeline Management: Ensure BANT qualified leads are aligned to sales and marketing processes to ensure efficient lead identification, qualification, and allocation to relevant teams.


Content Asset Creation

  • Develop messaging and content: Curate, build and tailor content for awareness and lead generation.
  • Content Management: Support the planning, development, and use of content such as videos, blogs, infographics, landing pages, white papers, brochures, customer references and press releases.
  • Build a content calendar with content assets that engage target audiences and assists with customer journey progression.
  • Competitive Market Research - Regularly review for industry changes and identify opportunities for future engagement, recognising additional needs for content development.


Marketing Planning & Stakeholder Management

  • The co-ordination of industry and Line of Business marketing plans to ensure themes/key messages/value propositions are incorporated into marketing activities.
  • Stakeholder Management: regularly align with industry stakeholders (GTM Owners, Sales and Business Development) to ensure marketing initiatives closely support business objectives.


Marketing Reporting

  • Regularly review performance of marketing activities.
  • Safeguard effective budget planning and spend.


Required Skills/Abilities:

  • A minimum of 5 years' experience working in a B2B marketing role.
  • Experience of managing events, exhibitions, and conferences.
  • Enthusiasm and a passion for building effective lead generation programmes that are founded on inbound.
  • High level of understanding of Digital Marketing techniques.
  • Experience of using CRM and Marketing Automation platforms.
  • A proven ability to communicate in a variety of formats with an appreciation of the target audience and the ability to tailor content accordingly.
  • Ability to effectively manage multiple projects and tasks to deadlines.
  • Previous B2B experience within the IT industry would be an advantage. (An understanding of the SAP technology portfolio or other B2B technologies is desirable).


Benefits:

Joining our team comes with a range of enticing benefits designed to support your well-being, career growth, and work-life balance:

  • Home-Based Contract: Enjoy the flexibility of a home-based contract with occasional travel to NTT Data Business Solutions offices and client sites, allowing you to manage your work environment effectively.
  • Generous Holiday Allowance: Benefit from 25 days of paid holiday annually, providing ample time for relaxation and rejuvenation.
  • "Free Fridays" Initiative: Experience the unique perk of "Free Fridays," granting you an additional 12 days off each year. With one Free Friday granted per month, you'll have more time to pursue personal interests, spend quality time with loved ones, or simply recharge.
  • Financial Security: Rest assured with our Group Life Assurance offering, providing coverage of 4 times your base salary, ensuring financial protection for you and your loved ones.
  • Pension Scheme: Secure your future with our employer pension contribution at a competitive rate of 5%. You have the flexibility to contribute a minimum of 4%, with the option to increase your contribution for added retirement benefits.
  • Income Protection: Gain peace of mind with our Group Income Protection plan, safeguarding your income in the event of unexpected circumstances.
  • Health and Well-being: Prioritize your health with our comprehensive Private Medical Insurance plan, currently provided by Bupa. This coverage extends to you, with favourable rates available for family members at the L3 level and above.
  • Technology and Tools: Receive essential tools for success, including a laptop and mobile phone for both business and personal use, ensuring seamless connectivity and productivity.
  • Wellness Initiatives: Take advantage of our cycle to work scheme, promoting active commuting and supporting your well-being with sustainable transportation options.
  • Environmental Responsibility: Embrace sustainability with the option to join our Electric Car Leasing scheme, contributing to a greener future while enjoying the benefits of eco-friendly transportation.