Sales Executive

6 days ago


Hinckley UK, Leicestershire, United Kingdom BIOWORLD INTERNATIONAL Full time

Bioworld International is based in Hinckley on the same site as NJ Screen Prints Ltd, the UK’s leading volume screen printer of garments to retail and trade. Bioworld are a global licensing company with offices across the world including the UK, US, Canada, and India. We partner with several of the biggest Retailers and License partners in the UK, Europe and beyond. NJ boasts leading edge printing technology and excellent relationships with high street retailers and the major supermarket brands. As a group we are focused and committed to leading edge design, quality, and customer service.


We are looking for an experienced and skilled Sales Executive from the fashion or licenced apparel industry to join our high performing and agile team, delivering the highest standards to our retail customers. The successful candidate will be responsible for driving their own categories and managing orders from concept to order receipt, ideally exceeding budgeted sales and margin targets.


As a Sales Executive, your responsibilities will include:

  • Support Account Manager to develop and grow major high street retail accounts, acting as main point of contact for NJ orders for internal licenses, third party licensees and customer DTR.
  • Work collaboratively with customers to develop annual program of product launches (license & generic)
  • Manage product, pricing, and margins according to agreed aims to meet or exceed agreed sales targets.
  • Take ownership of relevant product categories and work collaboratively with Retail Buyers to drive sales growth.
  • Identify and develop new growth opportunities, balancing creative innovation and cost factors, always considering target customer.
  • Manage licensing approvals in conjunction with the Licensing and Design Team
  • Regularly collate and deliver compelling presentations for internal and external use, including pitch decks and sales summaries.
  • Deliver a compelling sales message, demonstrating confidence in communicating at all levels, both verbally and in writing.
  • Identify emerging trends in the retail landscape through extensive research, trend analysis and competitor shopping, translating these into potential opportunities for our customers.
  • Regular International travel may be required to customer locations and could require occasional overnight trips.


Qualifications and Experience

  • At least 2 years sales experience in a retail customer facing role, with a proven track record of sales success.
  • Experience of selling Licensed product and knowledge of the High Street retail landscape is essential.
  • Must demonstrate proven success in managing a large retail account - apparel, homeware and lifestyle background would be an advantage.
  • Must thrive in a fast-paced working environment.
  • Experience of managing your own sales budget
  • Confident in working closely with designers, collating, and managing design briefs and samples.
  • Intermediate level ability – Microsoft packages
  • Driving license essential


Personal Attributes

  • “Hands on” and results driven approach to all tasks.
  • Excellent problem-solving skills and a proactive approach to overcome challenges using own initiative.
  • An exceptional negotiator, with an ability to influence and engage key stakeholders, internally and externally.
  • Creative mindset, passionate about licensed products and interested in popular culture.
  • Commercially aware, keeping up to date with knowledge of the retail industry and opportunities.
  • Versatile, tenacious and people orientated.
  • Highly organised and able to prioritise considering short and long-term needs of the business.
  • Confident in communicating at all levels, both verbally and in writing; delivering a compelling sales message
  • Natural multitasker, comfortable managing and delivering multiple projects, considering short and long-term priorities.
  • Numerate, confident to analyse data and make relevant decisions accordingly.
  • Focused and driven on achieving the highest standards of customer service alongside achieving and exceeding sales targets.

If you feel you have the skills and experience that we are looking for please send your CV with a covering letter outlining why you are the right candidate for the role.


  • We will provide a competitive salary, pension scheme with enhanced employer contributions, a modern working environment and free parking at our premises in Hinckley, Leicestershire.

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