Digital Marketing Executive

Location:
Marylebone, London (Hybrid) Employment: Full-time Reports to: Head of Digital & Social Media £28,000 to £32,000 per annum About Toast PR & Marketing Studio Toast PR & Marketing Studio is a creative marketing agency specialising in hospitality and lifestyle brands. We work with some of the UK's leading restaurants, bars, pubs, hotels and hospitality groups, combining creative thinking with data-driven marketing to build brands, engage audiences and drive measurable results. Our expertise spans digital marketing, social media, PR, influencer marketing, content creation and creative strategy. The Role We're looking for a proactive, organised and digitally curious Digital Marketing Executive to join our growing team in London. You'll work across a diverse portfolio of hospitality and lifestyle brands, supporting the delivery of digital marketing campaigns across CRM, email marketing, paid media, websites, SEO and social media. This is a hands-on role for someone who already has a foundation in digital marketing and wants to develop their technical, analytical and strategic skills within a creative agency environment. Working closely with our digital, social, PR and creative teams, you'll help deliver campaigns that drive awareness, website traffic, customer engagement and bookings.

Key Responsibilities
CRM & Email Marketing
• Build, schedule and manage email marketing campaigns, newsletters and automated customer journeys.
• Work with CRM platforms such as Mailchimp, Klaviyo, HubSpot or similar.
• Manage customer databases, segmentation and audience targeting.
• Monitor email performance, including open rates, click-through rates and conversions.
• Support CRM strategies focused on customer retention, loyalty and repeat bookings. Paid Media
• Support the setup, management and optimisation of Google Ads and Meta Ads campaigns.
• Conduct keyword research, develop audience targeting and assist with ad copy.
• Monitor campaign budgets, conversions and return on ad spend.
• Analyse performance and identify opportunities to improve campaign results.
• Support the implementation of conversion tracking and campaign reporting. Websites, SEO & Analytics
• Manage website updates across platforms such as WordPress, Squarespace, Shopify or Webflow.
• Create and update landing pages, promotional content and event listings.
• Support SEO activities, including keyword research, metadata and on-page optimisation.
• Monitor website performance using Google Analytics 4 and Google Search Console.
• Identify opportunities to improve website traffic, user experience and conversions. Social Media & Content
• Support social media activity across Instagram, Facebook, TikTok and LinkedIn.
• Assist with content planning, scheduling and campaign coordination.
• Write engaging social copy aligned with individual brand identities.
• Support content creation, including occasional on-site shoots and short-form video.
• Monitor social media performance and identify opportunities for growth.
• Stay informed about platform developments, trends and emerging digital opportunities. Reporting & Campaign Coordination
• Prepare monthly performance reports across digital marketing channels.
• Analyse website traffic, paid media, CRM and social media performance.
• Translate campaign data into clear insights and actionable recommendations.
• Coordinate digital activity across multiple client accounts.
• Work collaboratively with account management, creative, PR and social teams to deliver integrated campaigns.
• Ensure campaigns, deadlines and reporting are managed accurately and efficiently. Skills & Experience Essential
• Previous hands-on experience in a digital marketing role, whether in-house or agency-side.
• Practical experience with at least one CRM or email marketing platform, such as Mailchimp, Klaviyo or HubSpot.
• Experience supporting or managing campaigns through Google Ads or Meta Ads.
• Working knowledge of Google Analytics 4 and digital performance reporting.
• Experience updating and managing website content through a CMS.
• Understanding of SEO fundamentals and digital marketing best practices.
• Familiarity with managing business social media accounts.
• Strong written communication skills and excellent attention to detail.
• Ability to manage multiple projects and work to deadlines. Desirable
• Previous agency experience, particularly within hospitality or lifestyle.
• Experience using Google Tag Manager, Google Search Console or Looker Studio.
• Knowledge of marketing automation, customer segmentation and conversion tracking.
• Experience using social media scheduling platforms such as Metricool or Later.
• Basic content creation, video editing or Canva skills.
• Familiarity with hospitality booking platforms or customer databases. What We're Looking For We're looking for someone who is:
• Analytical: Comfortable working with data and interested in understanding what drives results.
• Proactive: Takes initiative, identifies opportunities and enjoys solving problems.
• Organised: Confident managing multiple campaigns, clients and deadlines.
• Creative: Brings fresh ideas and understands the importance of engaging content.
• Collaborative: Enjoys working as part of a wider creative and marketing team.
• Curious: Keen to develop new skills, explore emerging technologies and stay ahead of digital trends. Above all, we're looking for someone who understands the fundamentals of digital marketing, is enthusiastic about learning and wants to build their career in a fast-paced agency environment. Why Join Toast? You'll have the opportunity to work with an exciting portfolio of hospitality and lifestyle brands, gaining hands-on experience across multiple digital marketing disciplines. You'll work alongside experienced digital, creative, social and PR professionals, with opportunities to take ownership of campaigns, develop your technical skills and contribute ideas that make a genuine commercial impact.