Marketing and Communications Manager

Job DescriptionCambridge Science CentreFor more than ten years, Cambridge Science Centre (CSC) has been sparkingcuriosity and a love of STEM (science, technology, engineering and mathematics) inyoung people across the East of England.Job DescriptionThis role is central to positioning CSC as the leading small-to-medium-sized sciencecentre and STEM engagement organisation in the UK. Working with the CEO andDirectors, you will help identify opportunities, shape CSC’s marketing strategy, andtranslate that into an objective-led plan of action. You will be responsible for all CSCmarketing campaigns and activity, owning the brand and its development across allkey audiences, including the public, community groups, teachers and school leaders,corporate CSR teams, and educational grant providers.You will lead CSC’s marketing partnerships and publicity channels, including thewebsite, social media, YouTube, and press contacts. You will set the strategicdirection that informs our creative approach, energising staff to push creativeboundaries across video, social media, digital platforms, and live engagements.In addition, you will ensure the organisation is supported with up-to-date collateralacross all major functions and initiatives, while fostering a customer-focused approachthrough media and marketing skills training across the organisation.Key Responsibilities● Develop and manage all CSC marketing and advertising activity, strategicallyprioritising initiatives to achieve annual targets within the marketing budget.● Own all aspects of CSC’s brand and the development of CSC’s storytellingframework, ensuring content consistently communicates impact, inclusivity,scientific curiosity, and community value.● Support the CEO in the development and revision of a multi-year marketingstrategy, identifying top-priority objectives for focused campaigns which youwill then own.● Maintain a cross-organisation annual marketing plan and quarterly updateschedule with key staff members to help identify ongoing opportunities topromote CSC activities, products, community engagements and programmes.● Working with the broader CSC team, create and manage a marketing contentdevelopment plan, including case-studies, blogs and social-media threads, tobest seize publicity opportunities and achieve annual marketing objectives.● Establish annual marketing targets, and own and track marketing metricsacross all key audiences, including the public, schools, community groups,corporate partners, and the informal education sector, including quarterlyreports on progress.● Identify and manage marketing risk for the organisation, including consideredfast-response on public platforms as appropriate.● Develop and manage all CSC marketing relationships with partners andpress.● Own all press and publicity channels, driving up quality engagement with CSCthrough the CSC website, social media, YouTube, etc.● Create and manage a CSC collateral database, ensuring responsiveness tobusiness development priorities.● Empower and upskill CSC staff to actively support marketing campaigns andstorytelling efforts.3● Ensure that community and partner engagements are effectively supportedwith marketing and awareness-raising initiatives.Person SpecificationEssential Criteria● Significant experience in a senior marketing role, including annual budgetplanning, press engagement, and campaign management.● Proven experience in brand development and stewardship of brand identity.● Experience in managing publicity channels, including websites and socialmedia.● Experience in setting marketing targets and measuring progress to achievespecific business development objectives.● Experience in business-to-consumer advertising, ideally within a family, youth,or event-oriented organisation.● A people person: you enjoy working with others to help bring their stories to life.● Excellent verbal and written communication and presentation skills.● Driven to deliver timely, high-quality outcomes in everything you do.● Proven ability to adapt quickly and effectively to changing priorities.● A commitment to equity, diversity, and inclusion.● A collaborative work ethic, enabling you to work effectively with colleagues andpartners across a wide range of projects.● Competent with digital tools, comfortable working with digital content andanalytical platforms.Able to achieve a satisfactory enhanced DBS check.Desirable Criteria● Business-to-business marketing, and business partnership marketingexperience● Relevant business, charity or educational press contact network● Work with community- and value-based organisations● Experience in developing and maintaining product and marketing collateral● Experience in science communications or of working with families, adults andchildren● Customer service skills and experience● Level 3 or equivalent qualifications in a STEM subject● Full clean driving license