Senior Consumer

The Brand & Business Insights (BBI) team is at the heart of Brown-Forman UK and the Senior Consumer & Shopper Insights Analyst is a thought leader to the business, brand and customer marketing teams, providing insight, ideas and strategies to unlock growth, accelerate Brown-Forman's competitive edge and support the organisation in its objective to be the best brand builders in the world.What You Can ExpectValue CreationIn collaboration with the Jack Daniels FOB, create vision, objectives & goals for each brand in the portfolio & generate strategies to drive sustained growthWork with the brand team to measure and review all relevant research data information and identify insights to unlock growthChampion the Brown-Forman Way of Brand Building to build competitive brand building capabilitiesStrategic Relationships & PartnershipsCollaborate with cross-functional internal teams for category, insight and finance analytics; join the dots between shopper, consumer, brand and category to create powerful insight that gives Brown-Forman a competitive advantageBe an active member of the Global BBI community, share best practises with, and learn from the wider teamDevelop strong working relationships with internal, external (data & research agencies) and global stakeholdersAct as a role model of B-F valuesDrive for resultsPartner with marketing and sales teams to embed annual Strategy and Insight (S&I) planningProvide thought leadership to the brand teams as they develop strategies to position their brands for sustainable growthLead the creation of outstanding, evidence based situational analysesSupport the marketing teams to help ideate, guide, monitor and measure all brand building and sales activation. Establish metrics that support the Brown-Forman Growth Framework. Improve competitiveness, effectiveness and efficiency of brand plans and activationsOversee the continuous global Brand Health Monitor for the UKManage the design, commissioning, implementation and monitoring of consumer research and coordinate activity with external research companies. Manage the process from brief, hypothesis generation, through fieldwork, to debrief. Ensure key implications are shared with stakeholders in a timely manner and actionable outcomes identifiedLead the management of ad-hoc deep dives and special projectsWhat You Bring To The TableMinimum of 5+ years insight experience and a strong track record working in FMCG branded products /spirits in consumer & shopper insightExperience in agency & / client side or bothExcellent quantitative research skills and understanding of qualitative researchAdvanced statistical analysis and excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases. Familiarity with a broad range of consumer, category and shopper research and sources of data (Nielsen/CGA, Kantar etc).Attention to detail and accuracy essentialAbility to manage multiple projects and meet deadlinesStrong business acumen and judgement along with strategic capabilitiesFluent English, both spoken and written - excellent ability to communicate and influence (strong listening, presentation & storytelling skills; gravitas to put research into business terms and persuade colleagues and key stakeholders with the insight provided)What Makes You UniqueSelf-Starter and growth mindset with an ability to challenge the status quoCollaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationshipsAdaptable, flexible and resilientWho We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.Business Area: Europe, Africa, APAC DivisionFunction: MarketingCityLondonStateCountry: GBRReq ID: JR-00009577