Digital Acquisition Advisor

Job DescriptionThe Talent Set are proud to be partnering with a global humanitarian charity to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation.Role: Digital Acquisition Advisor What’s on offer:Location: London (£50,614) or Cardiff/ Warrington/ Edinburgh ( £45,732)Pattern: Hybrid 2 days/weekPermanent: full-time with flexible hoursInterviews: Will be conducted on a rolling basis, please apply ASAPThe Digital Acquisition Advisor will take the lead in planning, delivering, and optimising paid search campaigns (across Google and Microsoft) and paid social activity, with a particular emphasis on Meta platforms, to advance the organisations' mission. Leveraging your expertise in digital strategy and performance marketing, you’ll work closely with the Digital Marketing Manager to run data-informed campaigns that drive supporter acquisition and increase income.You’ll be responsible for setting performance targets, managing budgets, and using analytics to continually improve campaign effectiveness. Around 80% of campaign delivery will be managed in-house, with the remaining 20% delivered through external partners — all under your direction to ensure alignment with strategic objectives and high standards.This role plays a key part in the charities' digital growth, focused on delivering tangible results and maximising return on investment across all paid channels.The role:Lead the end-to-end management of paid search and paid social campaigns, overseeing briefing, planning, creative development, budgeting, execution, and reporting across multiple platforms.Oversee day-to-day digital marketing operations across all paid channels, including Meta, TikTok, affiliate networks, and YouTube. Responsibilities include updating creatives, optimizing bid strategies, and producing in-depth performance reports.Execute paid search campaigns on Google and Microsoft Ads using a variety of formats, such as Standard Search, Performance Max, and Shopping campaigns—ensuring timely delivery and budget adherence.Manage the Google Grants account to maintain strong visibility across key focus areas.Collaborate with the Digital Marketing Manager to design and implement a robust digital acquisition strategy aimed at driving user growth and increasing revenue.About you:Proven ability to take a long-term, strategic view of paid channels, leading and influencing key decisions around budget allocation and overall campaign direction.Skilled in providing strategic recommendations that optimise performance and deliver measurable, high-impact results.Proven expertise in managing and optimising paid social campaigns (Meta Ads, YouTube, TikTok, etc.) with at least three years of experience, either in-house or on the agency side, leveraging advanced targeting techniques such as custom and lookalike audiences. Proven expertise in managing and optimising paid search campaigns across Google Ads and Microsoft Advertising, including Google Grants accounts, with over three years of experience in-house or agency-side. Skilled in applying tactics such as keyword intent targeting, audience segmentation, comprehensive testing frameworks, and automated bidding strategies. Hands-on experience with ads creation using creative tools such as Canva and Photoshop and collaborating with creative agencies to develop compelling ad creatives for acquisition campaignsHow to ApplyTo apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.Commitment to DiversityThe Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.