Social Media

About UsWe are a rapidly growing family business on a mission to revolutionise toddlerhood and empower parents worldwide with innovative, practical solutions. Founded by ITV's parenting expert Amanda Jenner, My Carry Potty has grown from a single product idea into an award-winning 8-figure business, transforming the lives of families across the UK, US, Australia & more.Having established ourselves as leaders in the UK market, we are now embarking on an exciting new growth stage, with aggressive expansion across the US market and beyond. We've secured retail partnerships with major retailers like Tesco, Asda, John Lewis, Boots, Target and Nordstrom, and built a thriving community of parents who trust our brand.Our small but mighty team of 10 drives our mission forward with creativity, authenticity, agility, and collaboration. If you're excited by the challenges that come with rapidly scaling a family business and want to make a real impact, we invite you to build with us.Role OverviewAre you a creative powerhouse who lives and breathes social media? Can you craft trend-aware content that drives engagement, builds community, and converts?We're looking for a Social Media & Content Manager who is a strategic thinker, video editing wizard, graphic design guru, AI workflow optimizer, and trend-spotter all rolled into one. You'll take full ownership of our social media and brand presence across multiple channels.This is a unique opportunity to work directly with our Marketing Director, who is committed to helping you grow. We're looking for someone willing to learn fast, take feedback, and level up quickly in a high-growth environment.Location: In-house role based in Bournemouth, 5 days per week in office. Open to hybrid work for exceptional candidates located outside of Dorset.Key ResponsibilitiesSocial Media Strategy & Content ProductionCreate, edit, and publish 3-4 pieces of polished content daily across Instagram, TikTok, Facebook, and YouTubeShoot and edit short-form video using CapCut, Premiere Pro, or Final Cut ProDesign graphics using Adobe Illustrator, Photoshop, and CanvaDevelop content pillars that drive engagement and meet KPIsTikTok Creator Program & Performance MarketingManage creator partnerships, spark codes, and performance trackingHandle back-end management of TikTok and Meta advertising platforms dailyCoordinate creator seeding campaigns and leverage UGCUnderstand how organic content ties into paid strategyEmail Campaign ManagementSchedule and manage campaigns using existing flows and automationCoordinate email with social campaigns for cohesive messagingMonitor performance and optimize subject lines, content, and CTAsAI Tools & Workflow OptimizationLeverage AI tools (Claude, Gemini, ChatGPT, Midjourney, Runway, etc.) to enhance speed and qualityTest latest AI developments weekly and integrate into workflowsUse AI for ideation, copywriting, image generation, and video enhancementMulti-Market Content & Conversion FocusCreate content that resonates across UK, US, and Australian marketsCraft attention-grabbing hooks and problem-solution storytellingDesign strategic CTAs that drive conversionsMonitor trends daily and adapt to My Carry Potty's brand voiceCampaign Execution & OperationsWork with Marketing Director to plan and execute multi-platform campaignsCoordinate launches across social, email, and paid adsComplete tasks independently and troubleshoot issues proactivelyMust-Have SkillsCore CompetenciesProven track record managing social for a D2C brand (parenting/lifestyle/product space preferred)Advanced video editing (CapCut, Premiere Pro, or Final Cut Pro) with strong portfolioProficiency in Adobe Illustrator and PhotoshopHands-on experience with AI content tools and willingness to experiment with emerging platformsESP experience (Klaviyo, Mailchimp, or similar)Familiarity with Meta and TikTok advertising platformsUnderstanding of consumer psychology and conversion-focused copywritingWork StyleThrive in fast-paced environments with multiple deadlinesWilling to learn fast and take on new challengesProactive, solutions-oriented, and detail-focusedComfortable receiving feedback and iterating quicklyWhat We OfferCompetitive salary based on experienceDirect mentorship from Marketing DirectorRoom to grow and develop new skills in a fast growing companyReal impact on a rapidly scaling businessCollaborative team culture where your ideas matterMission-driven brand that genuinely helps familiesReady to Apply?We value talent, creativity, and passion. If you have an exceptional portfolio and hunger to learn, we'd love to hear from you - regardless of experience level.