Digital Marketing Executive

Established in 1966, Nuaire is a UK based ventilation solutions provider designing and manufacturing products for the domestic, commercial, and industrial construction sectors. Our state-of-the-art facilities in Caerphilly operate with minimal impact on the environment, driven by ambitious targets to drive forward green manufacturing practices. Our exceptional teams apply their first-class technical, customer service and manufacturing expertise to understand our customers' needs and solve today's ventilation challenges. Our loyal and highly skilled workforce are key to our success in delivering clean air, everywhere. Now part of the Genuit Groups' Climate Management Solutions (CMS) business unit, Nuaire has ambitious growth plans. The Role We are looking for an experienced Digital Marketing Executive to develop, implement and identify opportunities to effectively grow our digital presence.The Marketing Executive will drive traffic to our website and social media pages, staying ahead of digital developments and identifying opportunities to support the business plan. Having a real-time finger on the pulse of Nuaire's digital performance data, adapting activities to deliver best value. Working closely with the marketing team to ensure all marketing opportunities are maximised right across the mix both online and offline.ResponsibilitiesManage and update the company websites using CMS platforms ensuring website content is efficient, accurate, up to date and aligned with SEO best practices including customer product online databases (Distribution)Real time monitoring of the digital environment, adapting activities to deliver best value and optimise conversion rates and plan and implement CRO (Conversion Rate Optimisation) strategies to improve lead generation and on-page performanceImprove website structure, loading speed and overall user experience (UX) and advise on what KPIs should be measured to maximize sustainable growth and conduct keyword research, manage content optimisation and track search rankingsAnalyse performance and market intelligence and provide reporting as per the needs of the business, prepare monthly reports on campaign performance and insights, continue to and conduct performance analysis using tools like Google analytics and social media insightsWork closely with the Brand Sector Manager to adopt tone of voice and messaging and optimise campaigns to improve performance, reach and repot on ROISocial media & engagement (Instagram, YouTube, Twitter, LinkedIn, Vimeo, Facebook) including pay per click advertising and paid media, online media opportunities (Mobile, social, blogs, forums, advertising), plan executive digital email marketing campaigns and manage the contact database and assist with lead generation activities including bespoke distribution online advertisingCompetent in image sourcing and formatting to ensure correct web designFollow brand sector manager findings and insights into correct web images whilst also translating campaigns into web pagesTake ownership of URL, web headings and link names following brand sector manager data/informationSupport marketing team with Internal Communications/eventsThe Person Previous experience in digital marketing management in a broad scope roleProven track record in developing strategy for digital marketingStrong analytical skills, ability to interpret data to improve and drive business performanceAdvanced knowledge of Google analytics, using segments, custom reportsUp to date knowledge of most effective digital marketing tools and practicesProven track record of using great customer and brand insight to drive online content ideasUnderstanding of best practice search engine optimisation (SEO), UXExperience with email marketing campaignsStrong understanding of SEO, Google Ads, Facebook Ads, and email marketingExperience with tools like Google analytics, Google keyword search, MailchimpStrong analytical and reporting skillsAbility to manage multiple projects and meet deadlinesConfidentBeing able to draw conclusion and recommendations based on researchPositively challengingGood collaboration skillsWilling to travelWillingness to take ownershipThe Benefits25 days holiday Pension contribution matched up to 8% Life Assurance 3x base salary Genuit sharesave scheme