Global Marketing Director

15 hours ago

London, United Kingdom Ipsen Full time

Summary Of The RoleThe Global Marketing Director is a key player within the Neuroscience franchise, responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.Main ResponsibilitiesStrategic Leadership Define and lead the global marketing vision, brand positioning, and go-to-market strategy. Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies. Serve as a strategic advisor to senior leadership and cross-functional teams.Market & Customer Insights Leverage deep market, customer, and competitive insights to inform strategy and innovation. Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.Commercial Planning & Execution Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence. Ensure alignment and execution of global initiatives across affiliates and alliance partners. Drive excellence in launch readiness and lifecycle management.Performance & Resource Management Lead forecasting, budget planning, and resource allocation to support strategic priorities. Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.Cross-Functional & Global Collaboration Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution. Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.Leadership & Influence Act as a key influencer and connector across the organization, driving alignment and engagement. Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.Compliance & Ethics Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standardsKnowledge And ExperienceKnowledge & Experience (essential):Education: Degree in life sciences or business; advanced degree preferred.Experience:Experience in neuroscience preferable not essentialUS market knowledge preferable not essenialDemonstrated ability to lead cross-functional and cross-cultural teams.Strategic marketing expertise (branding, segmentation, lifecycle management)Strong business acumen and analytical thinkingExcellent communication and influencing skillsResults-oriented with a proactive, entrepreneurial mindsetDeep understanding of patient-centric approachesAbility to lead through ambiguity and drive executionLanguages: Fluent English required.

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