Head of Marketing

Job DescriptionHere at SJT we have long recognised that our role needs to extend beyond simply the provision of entertainment. We firmly believe that culture and creativity bring people together; that the act of sharing stories and experiences helps to build communities; and that, through this collaborative approach, we can be part of helping to solve the challenges our coastal home of Scarborough faces.We are a producing theatre, working locally, regionally and nationally. We offer a year-round programme of high-quality theatre and film, alongside a wide range of participatory work working with all ages and communities, including youth theatres, community choirs, activities for those with dementia, and schools’ workshops.We’ve been growing audiences and participants steadily for the last four years and are now ready both to deepen that engagement and to reach out to new demographics. We want to grow our already fruitful partnership between our marketing and fundraising functions; and we want to explore wider organizational marketing, building the SJT brand locally and nationally.Which is where you come in – a collaborative and hands-on Head of Marketing.  Whilst your experience and expertise will be important in this role, what is every bit as important to us will be your belief in our vision and purpose and your enthusiasm for what we are trying to achieve. If that sounds like you, we’d love you to get in touch.Job Title:                   Head of MarketingLine managed by:    Executive DirectorLine manages:          Marketing Officers, Press Rep, Box Office ManagerJob Purpose The Head of Marketing is a member of the Senior Management Team and plays a key role in the development and delivery of the company’s marketing, audience engagement and communication strategies. The Head of Marketing is responsible for the delivery of all programme campaigns, as well as working with the Joint Chief Executives on the delivery of a consistent and appropriate external message.Key responsibilitiesTo be responsible for the implementation and continued development of the audience engagement strategy;To lead on the delivery of the brand communications strategy and to work with the Joint Chief Executives on overall brand awareness;To be responsible for the delivery of the company’s segmentation strategy and to work with the Senior Management Team to ensure a joined-up approach to audience across the organisation;To work with the Joint Chief Executives and the Senior Management Team on the development and implementation of the digital strategy;To commission appropriate audience research, carry out regular analysis of audience data, including digital / social analytics, and use insight gathered to help inform future campaigns, audience development and programming plans;To oversee the effective use of SJT’s box office and CRM system including management of the relationship with Spektrix;To set and manage sales targets and pricing strategy in consultation with the Executive Director.Person SpecificationProven experience in delivering and developing audience engagement strategiesProven expertise in planning and implementing audience campaigns to meet or exceed objectivesExpertise in analysing audience data and reporting on insightsGreat attention to detail, with experience of proofreading and adapting campaigns to deliver in line with both strategic goals and brand guidelinesExperience in planning and implementing digital content (website, social, video etc.) to meet or exceed audience objectivesProven ability to track and monitor the effectiveness of campaignsProven ability in developing and managing budgetsA love for theatre and a desire to bring people together to share experiences and stories