Brand Manager

Join the tropical revolutionAbout Coco Cubes:Coco Cubes is all about tropical vibes and coconut goodness. We're on a mission to create a confectionary brand that feels like an escape to paradise with every bite and are now looking for a Brand Manager who can turn our vision into a reality through powerful storytelling, visual identity and strategic brand building.As a bold challenger brand shaking up the confectionery space we spotted a gap in the market and we're filling it with something fresh, fun, and irresistibly tropical. Over the past 12 months, Coco Cubes has achieved rapid growth, securing national and regional wholesale listings with partners including DDC, CLF, Mr Lemonade and Epicurium. We ae now wanting to build our brand story to support further B2B and B2C growth.Our coconut-inspired treats are designed to make people smile, and our vibrant packaging is already turning heads. With strong early momentum and standout packaging, we are now scaling distribution across the UK now we need someone full of passion and energy to help us tell that story to the world.The role:As our Brand Manager you will be the guardian of Coco Cubes identity crafting stories, shaping experiences, creating moments and ensuring our brand brings the sunshine across every channel and platform.You'll work closely with marketing, sales, and creative to make Coco Cubes the chosen feel-good, do-good coconut confectionary brand for distributors, retailers, and consumers.There will be no average day with Coco Cubes, every day will bring variety, energy and lots of fun (what's not fun about a bring a brand with tropical vibes to life)To succeed you will need to have a can-do attitude and be confident you can deliver in these core areas:Brand strategy & positioningDefine and execute strategies that amplify our challenger brand identity.Develop and maintain a consistent tone, voice, and visual identity across all channels.Storytelling & content creationDevelop compelling narratives for campaigns, packaging, and digital platforms.Work with creative teams to produce content that sparks joy and reflects our tropical personality.Campaign managementPlan and deliver marketing campaigns that stand out in a crowded market.Monitor performance and optimize for impact.Market & consumer insights:Research trends and consumer behaviour to keep us ahead of the curve.Use insights to refine messaging and brand positioning.Partnership & trade marketing:Collaborate with distributors, retailers and brand partners to create memorable brand moments.Develop promotional materials and trade marketing strategies that pop.Performance tracking:Analyse campaign results and brand health metrics.Report on KPIs and recommend improvements.What we're looking forExperience:3+ years proven track record in brand management, marketing, or related roles (FMCG experience preferred).Skills:Exceptional storytelling and communication skills.Strong understanding of branding, consumer psychology, and marketing trends.Ability to manage multiple projects and deadlines.Experience in collating and working with insights, data and building proposals that lead agreed business goals.Mindset:Creative thinker with a strategic approach.Passion for building brands and creating memorable experiences.Passionate, full of energy, fun.Can do attitude, quietly ambitious.Versatile, happy to shift to daily brand priorities without losing sight of the bigger picture.Why join us?Be bold: Be part of a growing challenger brand with big ambitions.Make your mark: We have great momentum, and now is the perfect time to join and put your own stamp on the Coco Cubes brand.Direct impact: Report directly to the Founder and turn your brand ideas into reality.Creative Freedom: Work in a collaborative environment where ideas matter and move forward.Community spirit: Get actively involved in setting up and participating in our community projects.Spread joy: Our mission is simple: make people smile, one Coco Cube at a time.Grow with us: Huge opportunity for growth and career progression.Career goals: this is your chance to play an integral part in making a challenger brand a household name.Rewards that matter: Competitive salary, benefits, and rewards package.Confidence in leadership: peace of mind knowing our founders are experienced—this isn't their first rodeo.Live the vibe: If you love coconut, Piña Colada is your favourite cocktail, and you dream of tropical paradise, you'd be crazy not to join usIf you want to kick start a new brand journey in 2026 and help us make Coco Cubes the brand everyone's talking about we look forward to hearing from you.Please send you CV and cover letter to trudy@trufoods.co.ukNo agencies please.