Influencer and Social, Strategy Director

About Publicis ContentPublicis Content is where culture and creativity collide. We're a multi-disciplinary content powerhouse built to create what people actually watch, read and share. Working across Influencer, Media Partnerships and Social, we craft content that cuts through the noise for global brands including Mars, PepsiCo and Sky.We are rapidly growing team based at the iconic Television Centre in West London, plugged into the wider Publicis Media network – but with the agility of a boutique agency.Role Overview:This is your chance to shape culture at scale.As Influencer and Social, Strategy Director you'll partner with some of the world's most loved brands and creators to build bold, brilliant, creator-led campaigns and always-on content. You'll set the strategic direction from brief to breakthrough, transforming client goals into influencer moments people actually care about.You'll be the first port of call on client briefs – using proprietary data, sharp cultural insight and influencer instinct to help brands make the right strategic calls. Expect to work across multiple categories from confectionary to petcare, with the scope to expand fast.What you'll do:Turn strategy into stories: Translate client objectives into stand-out influencer campaigns that spark conversation and drive results.Lead cross-functional teams: Work with influencer activation, creative and media teams to make sure every idea is built for impact and amplified with precision.Shape culture, don't chase it: Lead research on the creator landscape to develop innovative, actionable strategies that put our brands ahead of the curve.Champion effectiveness: Work with media teams to ensure influencer activations deliver against business goals, not vanity metrics.Elevate with data and insight: Use analysis, benchmarking and platform knowledge to inform and inspire every recommendation.Grow the business: Contribute to new business and organic growth pitches.Lead and nurture talent: Manage and develop a small but mighty team of emerging strategists, helping them grow into future stars.What we're looking for:You're a strategic thinker and storyteller with a genuine love for influencer cultureProven experience leading complex, high-profile influencer campaigns (agency experience a plus) A deep understanding of digital ecosystems and how influencer, social and media fit togetherSharp analytical instincts – you know how to read data, spot patterns and turn insight into actionA calm head under pressure – you thrive on tight turnarounds and ambitious client goalsSolid understanding of the tools, metrics and best practices that make influencer campaigns workBenefits:In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.