Marketing Specialist B2B, Centrica Business

**Join us, be part of more.**

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels, whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

**About your team**:
At Centrica Business Solutions, we’re proud to partner with over 7,000 organisations globally - helping them to balance planet, with profit. We build, operate and maintain onsite, large-scale energy assets like Solar PV and Combined Heat and Power - to help businesses to save the planet and save money. We’re also transforming the UK’s energy landscape by partnering with landowners and developers to build a 900MW portfolio of new grid-scale solar farms and battery storage assets.

**About your role**:
As part of a global marketing team for Centrica Business Solutions, you will deliver specialist regional field marketing activities within the UK / Ireland B2B marketing team. You’ll have responsibility for providing the marketing automation activity via Pardot and Salesforce, which supports the demand generation and wider marketing pipeline in support of the revenue targets of the business. You’ll provide support for business and strategic planning with the local sales and marketing teams, campaign planning and execution, customer nurture programme, reporting & tracking. To be successful in this role you’ll be a B2B Marketing expert with experience of creating integrated marketing campaigns to a broad range of market segments. With several years’ Marketing Automation experience and the ability to design and run multi-touch nurture journeys, ideally experience in using Pardot. This role is a hybrid working role with approximately 2 days per week being based in Windsor, Berks.

**Here's what we’re looking for**:

- Design, adapt and deliver world class B2B campaigns for customer acquisition, development and retention that can scale across field sales, partners and customers
- Taking an omni-channel (online/offline) and verticalised approaches, utilise digital and social marketing to deliver a personalised, insight-driven experience including global campaign content directed to an Executive and Sector audience
- Determine the communications strategy for customers/partners in the UKI and work with the comms lead to ensure personalised messaging enabled through the marketing automation/content management systems (Pardot and Salesforce)
- Deliver the annual global campaigns, with a view to outperforming the agreed KPIs as well as bring in new contacts to help support the marketing / sales pipeline and new opportunities across the business
- Lead on refreshing the way prospects contact us via our website, helping to reduce the number of indirect handoffs to other parts of Centrica and improving the velocity of leads getting to the sales team
- Accountable for all aspects of campaigns including lead scoring, lead nurturing and reporting across market segments and sector verticals
- Track marketing funnel leads to ensure they are accurately progressing through each stage of the demand waterfall and ensure Marketing Qualified Leads (MQLs) are routed to the UKI Sales team and processed in a timely manner
- Has a developing understanding of B2B buying journeys and how these relate to customer issues and opportunities. Has a basic understanding of the commercial terms appropriate for different types of offers. Has a basic understanding of how to create a value proposition
- Plans integrated marketing communications, selecting the best mix to achieve overall marketing or program objectives
- Determines the most effective and cost effective media and designs integrated communications to build a progressively evolving relationship with prospective buyers. Has in-depth expertise in one or more media
- Has a good understanding of marketing automation and the ability to build market leading customer nurture journeys to help engagement in our products and solutions
- Collaborates to design the processes and systems that will ensure the efficient and effective operation of the marketing community.
- Defines a set of project-specific systems and metrics to provide co-ordination and communication across the marketing team and other internal stakeholders, and reports on the performance of marketing activity
- Maps the sales support tools to the relationship development process: awareness, preference, consideration, and loyalty and ensures that the sales team are aware of what is available to them at each stage
- Good understanding of marketing automation
- Knowledge of Pardot and Salesforce is essential
- Ability