Campaign Manager
2 weeks ago
Oxford Nanopore Technologies is headquartered at the Oxford Science Park outside Oxford, UK, with satellite offices and commercial presence in many global locations across the US, APAC and Europe.
Oxford Nanopore's sequencing platform is the only technology that offers real-time analysis (for rapid insights), in fully scalable formats from pocket to population scale, that can analyse native DNA or RNA and sequence any length of fragment to achieveshort to ultra-long read lengths.
Our goal is to enable the analysis of any living thing, by anyone, anywhere. We offer real-time nanopore-based DNA/RNA sequencing technology: accessible, easy to use and fully scalable for any requirement
We are looking for an experienced and motivated individual to join our Marketing team as a Campaign Manager. This position will work within the marketing operations team and collaboratively across the broader marketing team to create and deliver focusedand highly effective campaigns to support lead generation and lead conversion.
**The Details**
The Campaign Manager will deliver outbound marketing content to relevant audiences with the aim of generating leads and increasing utilisation of our products by current customers. This will be carried out using a variety of channels to enhance authenticstories from users of our technology in our thriving and innovative scientific customer community.
**Key Responsibilities**
Responsible for ensuring relevant, engaging and informative materials are seen by existing and potential customers, in a coherent way that encompasses planning, execution and analysis.
Duties include:
- Plan, deliver and analyse marketing campaigns
- Work with the wider marketing team to plan and deliver key campaigns aligning to organisational priorities.
- Work with external creative partners to deliver campaign content, eg. video, animation and graphics.
- Work across marketing channels to deliver the plan against campaigns KPIs e.g. lead generation
- Work with CRM and automated marketing platforms to ensure targeted marketing approaches.
- Identify trends and opportunities to develop innovative and engaging communications. Understand and communicate the vision and tone of voice of Oxford Nanopore, where the customer is at the heart of our community and we support the sharing of customer storiesby customers.
**Qualifications/Education**
Essential
- Degree (or equivalent) in life sciences along with validated experience in marketing or communications leading multi -channel / integrated campaigns.
- Previous experience in marketing/comms is essential with proven success in managing multi discipline and integrated campaigns.
- Creative from an ideas perspective, excellent writer, with an understanding of the power of storytelling, particularly in science.
- Excellent written skills, able to adapt tone to audience and platform.
- An eye for design and detail.
- Excellent presentation skills
- Highly organised - able to manage multiple deadlines at once.
- Adaptable to changing timelines and situations.
- Dynamic, enthusiastic self-starter that enjoys working in a team environment.
Desirable
- Further marketing qualifications
- Experience in the clinical diagnostics space or closely allied area of healthcare
- Ideally previous experience of working within the life science industry, knowledge of genomics preferred.
- Basic graphic design, video editing and photoshop skills.
- Digital marketing and paid social media experience.
We offer outstanding benefits to include an attractive bonus, generous pension contributions, private healthcare and an excellent starting salary. Based within beautiful, landscaped surroundings with tree-lined walks, water features and a lake, all of whichmake for a wonderful working environment.
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