Shopper Marketing Executive W/m

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

Job Description
**We are looking for a **Shopper Marketing Executive W/M** to**:

- Establish and lead excellence in Shopper marketing to maximize demand for Salomon with Omnichannel trade partners.
- Deliver own Retail activation.

**You will work in close collaboration with our Country Marketing Manager, EMEA Winning Account Marketing, Marketing peers, Local sales, and Global experts departments.**

**You will report directly to the Country Marketing Manager**

**Main Activities**:

- Marketing point of contact for local Key Account, Premium Partners and HQ Retail
- Deliver customers presentation at key seasonal meetings, clearly conveying the seasonal programs for activation
- Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase
- Cooperate with Sales team to develop local customers plans, including co-op campaigns
- Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking
- Prepare Account 360 activation seasonal plans with a focus on-line presence
- Oversee and execute local on-offline shopper marketing programs and 360 campaigns
- Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox
- Responsible for delivering all product and brand related assets to retail partners
- Track Pay for Performance elements for consumer experience in Trade Terms
- Manage external service suppliers/agencies for branded spaces and Campaigns
- Cooperate with e-tail team and get support on digital activation of local click and brick accounts
- Implement/coordinate own Retail Marketing actions (BS/ FO/ pop-up openings, window programs, promo actions etc.)
- Support other trade relevant events such as Trade Shows, Buying Days and Showrooms
- Produce meaningful reports with clear recommendations (including links to Account and Campaigns KPIs, digital ROI, Joint Marketing Plans and Shopping Experience Framework) and report progress of KPI achievement to Country Marketing Manager & EMEA Teams
- Cooperate with Salomon HQ/ EMEA Teams and provide feedback on toolboxes
- Share via the EMEA shopper community best practice examples

Qualifications
- **
Needed Work Experience**: 3/ 5 years shopper/trade marketing experience in leading branded consumer goods in FMCG or leading Sporting Goods.

Experience in working directly with accounts and sports industry experience are a plus.
- ** Education**: Relevant education in university and/or business school course work, Bachelor or Master degree in Business with focus on marketing preferred.

Driving License.
- ** Specific Skills**:

- Understanding of wholesale, own retail, Ecom
- Understanding of consumer/shopper behavior
- Manage complex projects and processes with multiple stakeholders
- Budget planning and tracking, vendor management
- Experience of being customer facing and delivering customers plans
- Strong problem-solving skills
- Understanding of brand, marketing & shopper concepts
- Understanding and analyzing of trade marketing KPIs
- ** Foreign Language(s)**: proficiency in English
- ** IT Skills**: command of Microsoft Office, graphic/ design programs are a plus
- ** Transversal Skills**:

- ** Output orientation**: Develop and manage operational results: set themselves ambitious targets, achieve them and know when to step back in order to improve the results. Be proactive, assert themselves when making decisions.
- ** Sense of customer service**: Understand and integrate the needs of internal/external clients, in order to respond adequately in line with the interest of the company.
- ** Ability to work as a team member and to collaborate**: Promote inf