Pr & Content Manager - 12 Month Contract

2 weeks ago


Leicester, United Kingdom Optionis Group Ltd Full time

Optionis is the market-leading provider of accountancy, tax and umbrella employment solutions to contractors and small businesses within the UK. You will be joining a team of 450 staff, who represent highly successful brands such as Parasol, ClearSky, SJDAccountancy and Nixon Williams. Through our brands, we specialise in managing tax, employment, accountancy and legislative compliance for the UK’s small businesses and contingent workforce - our solutions are market leading, and we’re always looking out forthe best possible employees.

We are now looking to hire a highly skilled PR & Content Manager to join our team on a. The role holder will be responsible for all thought leadership, content strategy and earned attention including content planning and curation, PR, social media and reviews.

**Responsibilities**:

- Brand reputation: Thought leadership, content strategy and earned attention e.g. content curation, PR and reviews
- Curating and editing content from industry figures and key stakeholders within the business for use across all media e.g. website, social media, blogs, whitepapers, webinars and pod/vlogcasts
- Responsible for PR across the group to ensure we are viewed as the go-to experts in the industry by journalists at trade, local and national press and broadcast houses. Leading the relationship with our retained PR agency.
- Leading and driving the content strategy shaped around calendar-led content, industry educating and topical pieces - this would also include our awards and social media strategy.
- Working closely with the Digital team to drive content curation and planning, understanding content gaps and keyword trends, then using SEO and backlink analysis supplied by the Digital team to form a continuous learning cycle.
- Managing the Content Executive, Social Media Creator and Reviews/Customer Excellence Manager and responsible for their ongoing development and profile within the team. Also working closely with our external freelancer content writer.

**Must have**:

- Engaging people and project manager used to leading strategy whilst delivering on objectives
- Self-motivated and strong relationship building skills with colleagues, journalists and stakeholders up to CEO level
- Thorough knowledge and experience of PR at all levels
- Demonstrable ability to build a market leading content and social strategy, highly skilled at content planning and curation from experts in their field
- Thorough understanding of social media and earned attention, in particular Trustpilot and Google Reviews.
- Credible communicator with the ability to multi-task and prioritise workload in a fast-paced environment
- Demonstrates commitment to high professional ethical standards and workplace diversity
- Ability to adapt to, and support others through, change

**What we offer**:

- Your Flexibility - we give our staff the ability to choose the way in which they work, be that fully from home, in an office or in an arrangement mixing the best of both
- Industry leading career development
- Excellent holidays package with the option buy and sell additional holidays
- Additional day off for Birthday
- Exclusive Discounts & Offers from 'Savings Pal’ - UK’s Leading Benefits Platform
- Private Medical & Dental Insurance
- Pension
- 'Dress down’ dress code
- Free parking
- Tusker Car benefit scheme
- Free Mortgage service
- Holiday Buy & Exchange Scheme
- Gym Discount
- Employee Assistance Programme
- Eye Care Vouchers - Specsavers
- The Opportunity to Earn Vouchers for Business Referrals & Reviews



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