E-commerce Campaigns Specialist

4 days ago

London, United Kingdom Lululemon Full time

who we are

lululemon is a yoga-inspired technical apparel company up to big things. The practice and philosophy of yoga informs our overall purpose to elevate the world through the power of practice. We are proud to be a growing global company with locations all around the world, from Vancouver to Shanghai, and places in between. We owe our success to our innovative product, our emphasis on our stores, our commitment to our people, and the incredible connections we get to make in every community we are in.

about this role

Within the Digital team, the E-Commerce function is responsible for creating and executing strategies that deliver a world-class experience for guests on our European websites across 3 languages and multiple currencies. Your role is to partner with the Brand, Product and E-commerce Team to identify, manage campaigns and expand the range of online content (including Community) to drive engaged visits across the EMEA websites. You will brief on-site journeys and liaise with key stakeholders and content operations to collect assets, manage process flow, and implement campaign.

a day in the life
- Accountable for creating and maintaining the EMEA E-commerce campaign calendar; receiving inputs from stakeholders and peers
- Identify key trading dates and opportunities by market
- Identify key buys, product and brand moments and align on campaigns to pursue
- Partners with Brand & Community team to identify further story-telling opportunities and align on EMEA wide campaigns
- Identifies nuances by market and evaluate the campaigns
- Conducts quality assurance on live site content including assets, link testing, product stock, image accuracy, text accuracy, UX
- Assist in site marketing & campaign process development and documentation
- Regularly reviews competitive landscape for features and trends as they relate to best practices for online content + merchandising

skill set
- Strong experience in e-commerce or related spaces having worked with salesforce or equivalent
- E-commerce campaign or storytelling background preferable
- Solid understanding of reporting tools
- Strong understanding of guest journeys and capabilities of e-commerce platform
- Strong stakeholder management to coordinate across functions for execution of campaigns

LI-SBA1

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