Marketing and Projects Officer

7 days ago

Dorchester, United Kingdom Weldmar Hospicecare Full time

Job Purpose To work alongside both Fundraising and Retail departments at Weldmar Hospicecare to plan and execute various promotions and campaigns, in order to maximise income generation opportunities and awareness. You will work as part of the overall Marketing and Communications Department at Weldmar Hospicecare but primarily contribute to the goals of income generation departments. Scope and Limits of Authority Reporting to the Marketing and Communications Lead, the Marketing and Projects Officer is responsible for helping to plan, coordinate and deliver targeted specific promotions and campaigns for Fundraising and Retail operations. The postholder will work as part of the Marketing and Communications team on both internal and external marketing projects.
This may include, but are not limited to, promotions across our retail stores, Weldmars own fundraising events and initiatives, opportunities linking to national or local awareness campaigns, and charity wide messaging as part of the overall Marketing and Communications Strategy. The postholder will be required to be self-motivated and driven by the aims and objectives of Weldmar Hospicecare, with the ability to work to deadlines, and collaborate with colleagues across the charity. The Marketing and Projects Officer is a key member of the Marketing and Communications Steering Group. Job tasks Responsibilities will include but not be restricted to: Internally Assist with the concept, design and delivery of cost-effective campaigns and promotions, providing the most impactful return on investment.
Follow the use of sound branding guidelines across all promotions and campaigns Be involved in delivering internal and external specific campaigns or awareness activities throughout the year, working alongside your marketing colleagues, supporting the aims and objectives of the Fundraising and Retail departments. Contributing to projects across the wider charity if required. Externally Assist with delivering impactful campaigns (incorporating visuals, social media and website content, and press release copy), as set out by the Marketing and Communications Strategy, to ensure that Weldmar Hospicecare is seen as the charity of choice; to shop or donate goods, to financially support, or volunteer for. Work with the wider Marketing and Communications team to help create public facing campaigns and promotions to engage, educate and increase exposure of Weldmars retail services and range of fundraising opportunities.
Support the Fundraising department with impactful event or activity launches, and multi-platform campaigns to raise awareness and exposure for fundraising products. Support the retail team with eye catching and customer related promotions such as clearance events, gift aid acquisition and retention, volunteering, and other opportunities. Work onsite at key events, such as charity or fundraising events, as part of the wider Marketing and Communications team. Platforms Work alongside colleagues to identify, advise and take advantage of the appropriate platforms for each marketing campaign or promotional activity Contribute towards the overall Marketing and Communications Strategy for the organisation.
Use individual platforms and methods of communication appropriately. Ensure the delivery of all promotions or campaigns are in line with the charity brand guidelines. Review and assess the effectiveness of promotions and campaigns throughout; adjust as necessary to maximise best results, and utilise learnings for future campaigns.

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