PPC Specialist

Whytematter Staffing Solutions are proud to be representing our Client who are looking for a PPC Specialist.

This is an excellent time to join an award-winning company as they continue to evolve and innovate across the business and grow in new markets their mission is to help the world find better deals. You will have the opportunity to work in a friendly, dynamic, and inclusive environment with talented and passionate individuals and the option to work in a hybrid work pattern.

Working as part of the Online Marketing team, you will use your IT, analytic and business skills to assist in the running of many of the company’s key revenue generating activities, with a specific focus on (but not limited to) pay-per-click marketing.

You will be assisting with the running of campaigns for a variety of in-house products across our comparison websites, which currently generate an annual PPC marketing spend in excess of £2.5 million.

Tasks include:

- Using initiative to optimise existing PPC campaigns to maximise ROI and website traffic.
- Assist with keyword selection and audience targeting.
- Writing and optimising attractive and concise advert copy.
- Managing campaigns on various search platforms (e.g. Google AdWords, Bing).
- Monitoring budget and adjusting bids to maximise ROI and traffic volumes.
- Tracking KPIs to assess performance and correcting issues detected.
- Producing reports for management, team members and product owners/managers.
- Detecting and correcting loss of revenue due to click fraud.
- Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit
- Identifying ways to further enhance our marketing activities/online journey by studying competitor practices and by using your initiative
- Keeping fully abreast of all PPC and SEM industry trends

Personal Specification

Experience
- Experience in a digital marketing, digital media, computing, science, technology, mathematical or business-related environment.
- Commercial experience working on PPC campaigns to increase ROI and website traffic
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple PPC platforms (including Google and Bing AdWords).
- Experience in data analysis and reporting.
- Working knowledge of Google Analytics is a plus.
- Working knowledge of Google Tag Manager is a plus.

Capabilities
- Excellent analytical and data interpretation skills.
- Excellent skills in MS Office (particularly Excel).
- Ability to manage projects successfully against tight deadlines.
- Ability to multi-task.
- Ability to self-educate yourself where required.
- Able to work with mínimal supervision.
- Understanding of HTML and XML is a plus.

They company offers a competitive salary and comprehensive benefits package, including:

- private medical insurance
- death-in-service cover
- pension
- health cashback plan
- free access to our nominated e-learning platform
- annual travel card loan
- additional service-related holidays
- option to buy additional holidays
- cycle to work scheme
- wide-ranging discount reward schemes.

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company pension
- Cycle to work scheme
- Flexitime
- Life insurance
- Private medical insurance
- Referral programme
- Sick pay
- Work from home

Schedule:

- Flexitime
- Monday to Friday

Work authorisation:

- United Kingdom (required)

Work Location: Hybrid remote in Belfast