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Senior Paid Media Lead

2 weeks ago

Hessle, United Kingdom Herd Agency Limited Full time

**What we'll offer**

**Benefits**:

- **Bonus** - we operate a company bonus scheme linked to personal and company performance against annual targets
- **25 days holiday** - plus bank holidays, with the option to buy / sell up to 5 days' annual leave each year
- **Enhanced leave** - maternity & paternity
- **Birthday off** - to celebrate your special day doing whatever you like
- **Hybrid working** - because life isn't rigid, we're not either. To achieve a healthy work / life balance, we operate a hybrid working model allowing you to combine working from the office and remotely, inline with business needs
- **Flexibility in start / finish times** - based on our shift patterns (e.g., start early to finish early)
- **Discounted gym membership** - at 10 regional leisure centre locations, including access to Health Plus scheme, personal fitness support, café discounts, and free monthly online workouts
- **Employee of the month & annual champions** - as voted by your peers to celebrate success and recognise achievements with a gift voucher reward
- **Volunteering day** - take a day off on us each year to support a charity, a local good cause, or community project of your choice
- **Regular socials** - including team lunches, games, quiz nights, movie nights, and the occasional trip to the pub to reflect on 'herd wins' during the month
- **Lunch & learn** - workshops led by external and internal speakers on a variety of topics from financial literacy, to health and fitness, and Herd hobbies and interests
- **Discount scheme** - exclusive discounts and rewards on over 30,000 brands, cinema tickets, and high street retailers
- **Partner perks** - from our amazing partners, with the occasional sample product
- **National celebration days** - making the most of local, national, and international days in the office with fun activities and themed lunches
- **Work anniversary celebrations** - celebrate annual work milestones with tasty treats
- **Employee referral scheme** - with a £1,000 bounty paid to the referring employee on successfully recommending new Herd hires
- **Client referral scheme** - with a 10% referral fee paid on successfully contracted new business

**The role**

The Senior Paid Media Lead position will be the ideal role for somebody already working in performance marketing role with at least 4 years’ experience and a proven track record delivering for clients.

As an integral part of our integrated team, you will be required to collaborate closely with the wider performance marketing team, including our Organic Media (SEO, Content & PR) experts as well as individuals from other departments such as web design and development.

**In this role, you will**
- Lead client relationships on paid media accounts forming strong relationships with key stakeholders
- Manage the set up and day to day running of client paid media accounts including but not limited to PPC inc. Shopping, Performance Max and Demand Gen, YouTube and Paid Social (Meta in particular)
- Very comfortable leveraging different bid strategies and setting appropriate budgets and profitability efficiency measures
- Actively manage and optimise product feeds using feed management platforms
- Ensure a high standard of delivery with relatively mínimal checks/intervention from senior team members
- Demonstrate a good understanding of business performance metrics and how paid media channels can contribute towards profitable acquisition
- Support with campaign strategies and quarterly planning including perspectives on messaging, assets and ad creative
- Take ownership of your own workload, including prioritisation of tasks, performance monitoring, optimisation and reporting
- Provide accurate and insightful reports on paid media performance, presenting findings and offering recommendations to both clients and key stakeholders on a regular basis
- Be comfortable in managing most aspects of the financial administration of an account i.e. budget monitoring, phasing and where required working alongside senior team members and the finance team to ensure accurate invoicing
- Take the lead on client communications and management including performance calls, reporting and QBRs
- Identify new opportunities within paid media channels by keeping up to date on the latest trends and industry standards
- Forecast & calculate projected results of campaigns and manage budget trackers, spends and phasing
- Talk confidently to clients demonstrating you are an expert in your field
- Support Paid Media Executives in their development through mentoring and shadowing
- Demonstrate a solid understanding of using analytics platforms inc. GA4 and tracking and data features like enhanced conversions, consent mode and CAPI to assess the performance of campaigns and campaign reporting tools like Looker Studio
- Independently manage your time your time and record it alongside tasks in the appropriate platform(s)

**Qualifications**

Relevant qualification / degree **or** indus