Marketing Coordinator

2 weeks ago

Harpenden, United Kingdom Plowman Craven Ltd Full time

**OVERVIEW OF THE ROLE**:
PLEASE NOTE: This role is a 6-month fixed-term contract (potential to extend to permanent)

As a pivotal part in our marketing efforts, you will be creating and executing strategies that not only increase brand awareness and client engagement but also result in revenue growth. Leveraging your understanding in social media and content writing, you will enhance the companys domestic reputation while establishing a strong, consistent international presence.

This role requires a strategic thinker who can manage our social channels, website, articles and more. From planning and execution to analysis and optimisation, by ensuring all efforts align with and support our broader business objectives.

**KEY RESPONSIBILITIES**:
**Content Creation & Coordination**
- Write and coordinate a range of content including case studies, website copy, blog articles, thought leadership, LinkedIn posts, internal communications, and marketing collateral
- Support internal communication efforts by drafting staff newsletters, announcements, and updates
- Collaborate with internal stakeholders to gather input, conduct interviews, and gain approvals for content
- Ensure all content aligns with brand tone, messaging, and style guidelines
- Upload and maintain content using the CMS

**Campaign & Channel Support**
- Assist in managing the marketing campaign and content calendar
- Schedule and publish LinkedIn content and monitor engagement

**Strategic Client Engagement**
- Build trusted senior relationships, engaging key client stakeholders who oversee multiple projects.
- Align with executive sponsors where required to strengthen strategic partnerships.
- Identify cross-selling opportunities and pass them to sales and commercial teams for conversion.

**Visual Asset Support & Content Management**
- Create simple visual assets using Canva or similar tools to support digital and offline content
- Coordinate photo and video shoots as required, working with internal teams and external suppliers to ensure content is aligned with brand and messaging
- Maintain and manage a central library of approved content, templates, and visual assets
- Coordinate with designers, developers, and external suppliers to support content delivery

**Planning & Collaboration**
- Conduct competitor and market research to inform content ideas and positioning
- Assist in marketing campaign planning sessions and team workshops

**WHAT MAKES YOU A GOOD FIT FOR THIS ROLE?**:

- Degree-qualified in Marketing, Communications, Journalism, or a related field.
- Experience in a working environment required.
- Excellent copy writing, editing, and proofreading skills for a B2B audience.
- Organised and detail-focused, able to manage multiple projects and meet deadlines.
- Strong interpersonal skills and confident working with a range of internal stakeholders.
- A collaborative, proactive approach with a strong sense of initiative.
- Comfortable in a fast-paced environment and willing to adapt to changing priorities.
- A keen interest in the built environment, technology, and innovation is a plus.

**_Plowman Craven is committed to fostering a diverse and inclusive workplace. If you require any reasonable adjustments during the recruitment process, please let us know._

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