Campaign Executive

**Company Description**

The Rank Group has been entertaining Britain since 1937, from its origins in motion pictures to today's gaming-based venues and digital entertainment brands. If you’re not sure who we are, you may be more familiar with us through our iconic brands; MeccaBingo and Grosvenor Casino.

We have most recently acquired Stride Gaming, which, together with our existing Digital business, forms Rank Interactive. We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer SolutionsHub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function. We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering.

Rank Interactive are on a mission to create the leading UK multi-channel brands in the Bingo and Casino industry. We are passionate about our brands, products and players, we strive to deliver new and innovative products, campaigns and features that Exciteand Entertain our players.

Our Gibraltar office is a small and friendly environment built around brilliant people that encourage one another to share their ideas with an open-door policy

The Campaigns Executive is a perfect opportunity for someone who is wanting to get into or continue a career in marketing within the online gaming industry.

With responsibilities that include the implementation of campaigns on Rank Digital branded websites, the Campaigns Executive will ensure that all marketing campaigns are successfully executed, from signing off a brief, to the execution of the campaigns goinglive. They will also ensure all assets and copy are provided for all marketing channels on request, along with ensuring prize fulfilment within campaign lead promotions, such has tangible prizes from suppliers and the set up of our Gift and Go systems.

Ensuring also that all new assets and propositions are delivered for products such as Daily retention games, Live from Studio M, programming for Mecca TV, Mecca Radio and Mecca Raffle.

**Key Responsibilities**
- Manage the delivery of all assets for campaigns, including Welcome offers, headlines promotions, Mecca Radio, Mecca TV, Mecca Raffle, and Mecca Prizes.
- Assist the campaign planning manager in the day-to-day organisation and administration of the MRP and Non-MRP Headlines and Rewards to achieve planning & scheduling targets for all campaigns.
- Work with relevant teams across the business, such as CRM, MRP, Creative, Digital Marketing etc. to ensure the effective delivery, sign off and implementation of campaign creative briefs to produce solid and successful campaigns that can be released tocustomers.
- Ensure that all activity delivered is consistent and follows the Brand and best practice guidelines set out by the Brands and ensure that all materials are fully compliant with all relevant legislation.
- Work with suppliers and internal teams to ensure the delivery of campaign prizes and cash prizes for customers.
- Understand the competition and make regular reports of improvement for our Campaign activity.

**Qualifications**

**Skills and Experience Required**
- Previous experience in gaming within customer services, VIP or promotions is preferred but not essential.
- A keen interest and or knowledge in gaming product.
- Strong communication skills (verbal, written and presentational); highly numerate.
- Good IT skills including strong experience of MS Excel, Word and Outlook etc. and database packages.
- Good eye for competitor and other industry marketing to ensure Rank are at the leading edge of Campaign Marketing.
- Ability to develop strong working relationships with internal and 3rd party departments.
- Detailed and Organised - able to maintain/manage workloads effectively and not compromising on the quality of their work.