PPC Specialist

Portfolio are proud to be exclusively representing our award-wining, multinational HR & Employment Law services client in their search for a PPC Specialist to add to their team The leading UK's Employment Law and Health & Safety Specialists, who providea service to 28,000 Client's daily business operations are on the hunt.

**Role Overview as a PPC Specialist**:

- Strategic planning and daily management of multiple PPC accounts across Google and Bing networks.
- Optimise PPC campaign components including keyword strategy, ad copy, cost per acquisition and audience targeting.
- Monitor bid management of campaigns across all PPC networks to identify trends, opportunities, and areas of concern.
- Continual optimisation through testing to increase account performance, as well as conducting A/B testing across creative, copy, web pages and retargeting.
- Produce and present reports on PPC activity to internal stakeholders.
- Work effectively with the other members of the PPC and digital team to maintain effective results from all accounts.
- Have an overview of activity and results of all paid search activities, ensuring you adhere to best practice and standards.
- Coordinate budget and timelines for all campaigns.

**Essential Criteria**
- Degree in Marketing, Advertising, Communications, or related degree.
- 3+ years' experience of managing competitive PPC campaigns and able to display experience of managing large budgets.
- Strong knowledge of Excel and Google Analytics with a passion for data analysis and data-driven decision making.
- The enthusiasm to keep abreast of industry standards, new technologies, and the latest approaches in digital marketing with the ability to communicate this to the digital team.
- Strong Knowledge of multiple biddable media platforms including display advertising, Google and Bing ads, social media, and remarketing.

**Desirable Criteria**
- Experience in a B2B marketing role
- Digital Marketing qualification

**Employee Benefits**:

- Profit Share Scheme
- 25 Holidays + Bank Holidays (Increases with service)
- Day off on your Birthday
- Christmas Bonus after 3 years
- Social Events Throughout Year
- Contributory Pension Scheme
- Private Health Insurance after 5 years

**INDIRE**

**P968715CCR2