Creative Strategist

2 weeks ago

London, United Kingdom Smyle Creative Limited Full time

As a Creative Strategist, you will bring proven experience developing briefs and collaborating with teams to deliver strategic ideas that address a variety of client challenges. A confident voice at the core of our creative process, you’ll be a trusted source of knowledge able to create compelling strategic arguments while effectively communicating with senior internal and external stakeholders.

From working on an immersive Olympic activation one day and a new tech launch the next, you can expect big brands, a fast pace, and no normal. We’re looking for somebody who seamlessly combines left-brain logic with right-brain ingenuity, and isn’t afraid to dive into the data for that elusive insight. Together, we’ll make creative work that is effective, innovative and that clients love.

**Key Accountabilities**
- Interpret, interrogate, and, when appropriate, challenge client briefs
- Conduct in-depth research, analysis, and interpretation to identify shed new light on client challenges and opportunities
- Translate findings into credible and compelling insights, unlocking creative solutions aligned with client and audience objectives
- Craft clear, thoughtful creative briefs and demonstrate expertise in a variety of strategic frameworks and approaches
- Lead creative kick-offs, and deliver strategic guidance to actively steer creative bravery across experiential and omnichannel campaigns and activations
- Oversee the development of creative work, ideating and providing constructive feedback to ensure delivery aligns with the brief
- Confident developing brilliant pitches and presentations which sell-in innovative ideas
- Lead the communication of strategic thinking with both existing clients and potential new business opportunities
- P roactively follow and report on global experiential and marketing trends across B2B, B2C, internal communications, social media, and other channels
- Promote a strategic approach to problem-solving throughout the agency

All other duties appropriate to the role**Skills & Experience
- Proven ability to thrive in a fast-paced agency environment
- Equally adept at working in teams and independently, with a strong sense of initiative and accountability for assigned project
- Excellent written and verbal communication skills, able to simplify complex concepts effectively
- Highly strategic thinker with strong attention to detail and the ability to pick up on unspoken cues
- Passionate about understanding human behaviour and uncovering deeper motivations
- Culturally and commercially savvy, with a keen interest in social trends, marketing, experiential, and brand innovations
- Background in advertising and experience with social media strategy is a plusChampion the agency’s core behaviours: Be Passionate, Be Smart, Be Creative
- **Diversity**

We’re an inclusive agency, invested in our people and connected to challenges we face in society across diversity, inclusion, mental health, wellbeing and sustainability. Our teams Collective, Culture Club and Planet Smyle work together to drive improvements across all these areas within the agency.

Ask us about our agile working initiative, FLEX

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