Content Creator

**About the Role**:
**Grade Level (for internal use)**: 11
**The Role**:
We are looking for a seasoned storyteller with a passion for financial markets.
Working within the content marketing team, the Content Creator acts as a champion for the customer, ensuring our content is aligned to the buyer’s persona and their familiarity of S&P Global Ratings. This role will produce engaging, lead-generative, quality marketing content that speaks to our audiences with a consistent brand voice across a range of channels, with focus on middle to bottom of the marketing funnel. They will work on campaign copy across all media, but have a high focus on digital copywriting, optimizing text for SEO discoverability, while maintaining S&P Global’s style/tone and creative copywriting approaches.
This role will provide copywriting and editing expertise to the wider marketing team and identify opportunities for new marketing content aligned to strategic business priorities, commercial themes, and market trends, including new content creation and maximizing the value of existing content.
**The Impact**:
In a world increasingly dominated by technological innovation and AI, the need for original perspectives and insights has never been more important. S&P Global Ratings’ Analytical and Research & Development teams produce powerful thought leadership and research on sector and market trends, ratings performance, and emerging and established credit risks—that the campaign marketing team distributes to the right people at the right time via the right channel. These efforts together amplify our brand and provide market participants with the transparency they need to make decisions with conviction. Where this role can make the greatest impact is by adapting this research into short-form mediums and crafting persuasive copy to drive companies, financial institutions, and investors towards a Sales or Analytical conversation.
**The Career Opportunity**:
Because this role is the first of its kind at S&P Global Ratings, the opportunity to make a meaningful impact is extensive. The Content Creator will have exposure to many aspects of the business, as well as influential investors and financial market stakeholders, which will further enhance your knowledge and understanding of the fast-evolving and ever-changing credit markets.
Further growth opportunities may include presenting your insights to S&P Global Ratings management and other divisions as relevant.
S&P Global is a public company with 45,000 employees and a broad variety of development opportunities, which is why so many people remain within the company throughout their working lives.
**The Team / The Business**:
The Marketing team is a diverse, professional, and well-regarded team within S&P Global Ratings. The culture is inclusive and flexible, with expectations of high performance and accountability. The Marketing team has a variety of experience in Product, Campaign, Digital, and Events Marketing, creating a rich base of resource and knowledge for you to learn from and contribute to. Your colleagues in the Sales, Product, Market Outreach, Communications, Editorial, Analytical, and Research & Development teams have deep expertise in the capital and credit markets alongside focus areas including private markets, emerging markets, sustainable finance, and de-centralized finance.
You will also be exposed to a peer group of other content marketers and creators from the other S&P Global divisions to align, share best practice, and collaborate.
Once fully briefed on accountabilities and expectations, you will be given a high degree of independence with ongoing support and direction from the Head of Content Marketing.
S&P Global states that the anticipated base salary range for this position is $93,600 to $137,907. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.
In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here.

**Responsibilities**:
Write and edit mid
Be able to utilize AI tools to enhance copywriting and adaptation of long-form copy
Act as an expert copywriter/editor for the wider marketing team. Champion brand voice and consistency across various formats.
Host regular copywriting training sessions. Keep abreast of the latest industry best practices, including the adoption of generative AI copywriting tools, and drive innovation across broader marketing team.
Partner with the Research & Development/Analytical teams to generate new content marketing ideas that promote industry-related topics through integrated, thematic campaigns.
Map content to personas.
Understand the needs of the audience and the business at large and advise on effective value messaging across integrated mark