Content Executive

19 hours ago


Manchester, United Kingdom Travel Counsellors Full time

As Content Executive you will plan and execute the content strategy for the Travel Counsellorsbrand for all outwardly facing content and media platforms.

You will be a creative star in shining a spotlight on the unique and boundless stories from across the Travel Counsellors community(franchisees, customers, colleagues and beyond). You will work closely the Marketing Adoption lead, to ensure franchisees are provided with compelling and engaging content that is easily adopted by fanchisees. Re-imagining the Travel Counsellors brand through content
- Find and bring to life the unique stories across the business and bring them to life in a compelling way
- Collaborate with team members to prepare and maintain Travel Counsellors content plan within strategic themes, disciplined output and forward-thinking formats
- Execution of the global Travel Counsellors content plan across all digital channels
- Work with different marketing team members to generate new ideas and strategies
- Cross platform content creation that is fit-for-purpose including campaign and destination content
- Build and grow the Travel Counsellors brand across earned and owned channels through unique, on-brand, data-led content campaigns
- Creative concept and production of all visual communications and digital campaigns, including video, still photography and UGC
- Bring content trends and experiments to life with new ways to deepen customer engagement and colleague experience
- Implement a framework to constantly monitor and evolve Travel Counsellors content based on measurable KPIs
- Report on the performance of all Travel Counsellors content
- Deliver high production standards to ensure Travel Counsellors content is creative, consistent, effective, organised, on budget and on-brand
- Support and Execute on any paid content plans and value creation opportunities

**What Will Make You Successful


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