Sales Advisor

**Reporting to**: Sales Supervisor - General Manager - Assistant Manager

At Direct Pets our Vision is to Create Friendly, Fun, Family Oriented Pet Stores Anchored in their Local Communities. Our Stores are Built around Giving Personal Service and Expert Advice, Building Customer Relationships over Time.

At Direct Pets, we're all about getting better and growing. Growth is our Core Value, shaping everything we do. It means we're always learning, adapting, and finding better ways to do things. We're big fans of progress and constantly strive to be even more awesome. It's not just a goal; it's a part of who we are. Growth is what keeps us moving forward, making things better every step of the way. To Support our Core Value of Growth we are committed to Building Quality Customer Relationships. Were all about Personal Service and Supporting our Customers and our Team Members. We are Committed to their success as Pet Parents and your success as Part of the Direct Pets Family.

**Job Purpose**

As a Sales Advisor, your main goal is to guide our Customers Through their Purchasing Journey, offering expert Advice and ensuring a personalized shopping experience. You will connect with our customers to make them feel welcome, and build trust. You will then work with them and their pets to identify their needs and recommend the best products for them.

Within your role you will work with the entire store team to meet and exceed our sales targets. You'll show our commitment to growth by taking on new challenges and learning new things, both for yourself and your team. Building strong relationships with customers and colleagues is key, by being trustworthy, communicating clearly, and providing value. You'll make sure that every customer and their pets receive personal attention and guidance whenever they visit.

**Responsibilities**
- Customer Service Excellence:

- Ensure exceptional customer service by maintaining high standards and ensuring every customer has a positive and enjoyable experience in your Store
- Delivering exceptional standards of customer service through the vast amount of pet knowledge and expertise that you and your team can offer
- Engage customers in personalized consultations to understand their needs and preferences and provide expert advice on products and services that meet their needs.
- Relationship Building
- Build strong and lasting relationships with our customers and their pets
- Follow up with our customers to ensure their satisfaction.
- Needs Analysis
- Ask good questions and actively listen to our customers to identify their needs
- Find solutions to our customers problems and recommend the best products to meet their needs
- Explore cross-selling opportunities based upon our customers needs
- Product Knowledge
- Develop and maintain a deep understanding of the Features and Benefits of our Products and who they would benefit.
- Actively seek out knowledge and learning opportunities and share them with your immediate and wider team
- Participate in ongoing training programs
- Train Colleagues or team members on product knowledge when required
- Sales Presentations
- Conduct Sales presentations to showcase the value of our products and services
- Demonstrate how products meet our customers and their pets needs and address any of their concerns or objections.
- Sales Targets
- Work with the Team to Achieve individual and Team Sales Goals
- Meet or exceed sales Targets
- maximise sales and profits through every interaction.
- Team Work
- Collaborating with your colleagues to achieve sales targets
- Working with your Colleagues to provide a unified can consistent customer experience
- Working with the team to constantly improve our standards and service levels
- Recognizing Individual and Team Achievements
- Actively seek out opportunities to praise and recognize your teams achievements
- Look for customer feedback to identify opportunities recognize your colleagues, identify areas for improvement and share these customer insights with the wider team
- Inventory & Sales Floor
- Ensure Deliveries are Quickly and Efficiently processed to minimise the time between delivery and availability for our customers to purchase
- Manage our overstocks to ensure stock is always available and on sale.
- Maintain high standards of presentation and merchandising throughout your sales floor to drive our store kpi’s
- Maintaining the Sales Floor ensuring it is clean and presentable at all times, maintaining high standards of product presentation, Point of Sale, Pricing and compliance
- Customer Experience Enhancement
- Continuously strive to enhance the overall customer experience.
- Solicit customer feedback to identify areas to improve our Service, Product offering and Sales Promotions
- Communicate with the management team to relay feedback, concerns and insights from the team and our customers on all aspects of our service, product offering and promotions
- Collaborate with your team to implement chan