Data Marketing Analyst

2 weeks ago

Chester, United Kingdom Better Placed Limited Full time

**Marketing Data Analyst**

**Multi-Million Consumer Brand**

**Chester - 1 day per week**

**£50,000**

**The Package**:

- Competitive salary and regular reviews
- Extremely competitive benefits package, including:

- Bonus
- Enhanced Pension
- 30 days holiday (+8 BH), ability to buy 5 additional days
- Private Medical Insurance
- Commute cost support
- Enhanced parental leave
- Enhanced sick pay
- Huge discounts across multiple brands
- Fantastic office environment
- Hybrid 2 days in/ 3 WFH.

**The Brand**:

- Heritage brand. Iconic brand name
- Multi-million turnover brand
- Private equity backed, multi-million continued investment
- Double digit growth YOY
- A team that are genuinely enthusiastic, driven and risk takers

**The role**:

- Deliver actionable insight based on data analysis of all marketing activity and channels (CRM, Social, Paid Search, Display, SEO, Affiliation etc).
- Support the Marketing teams to achieve their goals and objectives through the effective design and delivery of insight-led marketing campaigns.
- Work with CRM team to deliver audience data selections.
- Provide effective analysis and interpretation of campaign effectiveness.
- Deliver data visualisation and dashboarding to maximise self-service.
- Support the Marketing department's lead management process for all central enquiries into the business including, tracking, reporting, analysis, and stakeholder management.
- Assist in data management, governance, attribution rules, and data quality with other member of the Data team to ensure data integrity & single source of truth across the company.
- Performance initiatives analysis
- Create and improve existing dashboards and reporting (Outside of Marketing) allowing colleagues and board members to be informed in terms of KPIs and specific concerns for their areas.

**Previous experience**:

- Degree or equivalent (preferred).
- Relevant experience, i.e., marketing analytics, with a strong background in marketing and an understanding of the role data-led insights can have in improving the effectiveness of campaigns.
- Knowledge of BigQuery and/or Redshift.
- Experience developing measurement frameworks and dashboards, utilising appropriate software (e.g., Tableau, Data Studio).
- Strong understanding of Google Analytics, GTM, SA360 and other related MarTech
- Strong SQL Skills
- Interpersonal communication - comfortable and skilled at communicating complex insights to non-data-oriented stakeholders.
- Ability to take large data sets and identify trends.
- Data manipulation through tools such as Microsoft Excel.
- Management of workload across ad-hoc requests and deadlines.
- Application of statistics in the context of performance and trends analysis (Desired)

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