Social Media and Content Apprentice

Opportunity information
Salary £13104 per year
Duration 18 months
Advert closing date 13/01/2025
Description
We are excited to offer an opportunity for a motivated and creative individual to join ChangeKitchen CIC as a Social Media and Content Apprentice. As a social enterprise dedicated to providing delicious vegan and vegetarian catering, we aim to inspire and engage our community online and offline. This role is ideal for someone eager to build skills in social media, content creation, and digital marketing while contributing to a meaningful cause.
We are excited to offer an opportunity for a motivated and creative individual to join ChangeKitchen CIC as a Social Media and Content Apprentice. As a social enterprise dedicated to providing delicious vegan and vegetarian catering, we aim to inspire and engage our community online and offline. This role is ideal for someone eager to build skills in social media management, content creation, and digital marketing while contributing to a meaningful cause.
**The Main duties involved in this apprenticeship will include**:
Social Media Management
- Plan, create, and schedule engaging posts across various platforms, including Facebook, Instagram, and LinkedIn.
- Ensure content reflects our mission and brand values, incorporating visually appealing images and compelling captions.
- Monitor and engage with followers, responding to messages, comments, and inquiries to foster community growth.
- Track and report on social media performance, suggesting improvements to enhance reach and engagement.

Content Creation
- Develop creative content, including blogs, news articles, and newsletters and video content to promote our services and events.
- Collaborate with the team to brainstorm and produce fresh ideas for campaigns and storytelling.

Digital Marketing Support
- Optimise content for search engines to increase visibility and drive traffic to our website.
- Work with the team to maintain the website by updating pages with new offers, news, and visuals.
- Support promotional activities for events and workshops to ensure they reach target audiences.

Community Engagement
- Build and nurture relationships with followers, clients, and community partners through consistent interaction.
- Represent ChangeKitchen’s values by engaging authentically with our audience.
- Share insights and feedback from the online community to help shape future strategies.

**What We Offer**:

- Hands-on experience in a growing social enterprise environment.
- Training and mentorship in social media, content creation, and digital marketing.
- A chance to develop professionally while contributing to positive social impact.
- Friendly and supportive team culture.

Entry requirements
Maths and English GCSE at grade C/4
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
**Training is a blended learning delivery model**: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:
Creating your Portfolio
Marketing Principles & Theory
Branding Theory and Effective Communication
Understanding your Audience & Customer Journey
Research Methodologies and Competitor Analysis
Understanding Business Vision and Objectives
Budget Management - Understanding ROI
Marketing Campaign Planning and Scheduling
Marketing Plan Implementation
**Content Creation**: Planning and Development
**Content Creation**: Tools (Practical)
Copywriting - Persuasive writing techniques
Quality, Standards and Legislation
**SEO**: Introduction
CMS/WordPress & Cornerstone Content
**Metrics & Analytics**: Measurement tools
**Reports & Optimisation**: Google Analytics
For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

- Producing a written Report
- Portfolio of evidence based work
- Presentation and Q&A
- Professional Discussion based on Portfolio

Things to consider
Due to the nature of this role, working hours can change when occasional weekend, evening or bank holidays are required. Also, working off site will also