Communications & Marketing Coordinator - Individual

As the Communications & Marketing Coordinator, you will be responsible for coordinating the delivery of a variety of internal and external communications activities, generating income from appeals, campaigns and regular giving. You will look to increase awareness of and raise income from individual giving sources (regular giving, in memory giving, legacies).

With a track record of managing and delivering successful campaigns from conception to implementation and evaluation you will have experience of extracting and analysing data and will have strong attention to detail. You will be innovative and look for new ways to ensure that Hospice campaigns are appropriately targeted to meet income targets. We are looking for an excellent communicator to work with great interpersonal and team working skills who is ambitious, solution focussed and has the energy and passion to drive forward our aspirations and operational goals.

**AIM**
- To deliver on planned marketing and communications activities to raise awareness of the Hospice and promote its products and services.
- To coordinate the delivery of internal and external communications activities.
- To coordinate marketing activities to promote fundraising activities and to support income generation.
- To increase awareness of and raise income from individual giving sources (regular giving, in memory giving, legacies).
- To conduct database analysis to better understand our supporters and target marketing effectively.
- To promote and grow the number of regular givers which supports financial sustainability
- To mobilize lapsed donors with effective appeals and campaigns

**KEY RESPONSIBILITIES**

**Communication and relationships**
- Reporting to the Communications and Marketing Manager, the Communications and

Marketing Coordinator will effectively support the coordination of communications activities both internally and externally to raise awareness of the Hospice as well as the coordination of marketing activities, taking personal responsibility to promote specific and designated areas of income generation - namely individual giving.
- Produce and maintain up-to-date content and communications to support the promotion and awareness of areas of marketing and communication responsibility.
- digital e.g. publications)
- Work in collaboration with the Development Manager and In Memory and Legacy

Giving Coordinator to devise effective appeals and campaigns to promote and raise income from individual giving sources.
- Report on performance indicators related to marketing and communication activities and make recommendations to colleagues to help inform decision making.
- Work in collaboration with the Development Manager and Legacy and In Memory

Coordinator to identify opportunities to convert individual and in memory donors to regular giving.
- Extract mailing lists from the database and produce targeted communications for external distribution to supporters.
- Build relationships within the Development Team and external departments and with all levels of seniority.
- Adhere to the communications strategy, brand guidelines and key hospice messages.
- Communicate sensitively and empathetically with supporters and other stakeholders to gain their co-operation to share their stories and produce case studies for inclusion in the press and in Hospice publications or social media sites.
- Collect and collate information and produce copy for inclusion in internal communications

(e.g. Hospice Happenings) and external publications (e.g. Insight Magazine).
- Write press releases and circulate to the media to promote Hospice activities.
- Ensure that information on the website is kept up to date.
- Produce information and copy to support administrative processes (such as letters to be included in welcome or fundraising packs).
- Support with the planning and production of video and photography to support communication and marketing activities.
- Provide information and briefing documents to the Graphic Designer to support in developing designs required for marketing collateral.
- Foster positive internal communications with all staff and volunteers.

**Analytical and judgement skills**
- Uses the database to analyse and segment data - producing mailing files for direct mail appeals.
- Monitor performance of marketing activities, produce reports and analyse information.

For example, conversion, cost per click, retention, development, membership, cancellations.
- Test and measure process outputs and outcomes as a result of adopting different sales and marketing approaches and techniques to maximise acquisition and conversion.
- Use data systems to retrieve and analyse data to inform the development of marketing activities.
- Segment and analyse data from the database in relation to regular giving appeals and campaigns to promote these income streams.
- Use judgement skills to assess options using a range of facts or situations to decide upon appropriate marketing technique