Social Media

1 day ago

Luton, United Kingdom MaxAd Full time

**£35,000 - £40,000 + Hybrid Working + Benefits**
As a result of impressive commercial growth, a comms focussed Social Media & Digital Specialist with a passion for customer engagement is required to take on a newly created role within an expanding Marketing team for one of Europe's leading automotive aftermarketparts brands.

Supplying replacement parts and products for all popular European, Japanese and Korean vehicles, our client is currently one of the fastest growing automotive groups in Europe. Each individual component is carefully manufactured for consistent, reliable performancein real world conditions and priced to deliver genuine value to aftermarket customers worldwide.

The successful Social Media & Digital Specialist will focus on the development and delivery of a customer focussed communication strategy, whilst also consolidating current digital marketing activity.

Playing a central role in the ongoing development within the digital space and enhancing the digital connection with customers, the post holder will use their previous social media channel management and advertising experience to drive online customer engagementand across all areas of the business.
**Key Responsibilities**
- Lead the day-to-day management and development of each of our client's social media platforms with an emphasis on driving audience growth within relevant demographics and daily engagement with followers.
- In collaboration with the creative and comms teams, be directly responsible for ensuring an ongoing stream of interesting and engaging social media content.
- Lead on identifying and working with influencers, content creators and agencies to maximise commercial opportunities.
- Further develop opportunities for communication directly with a trade audience (garages/mechanics).
- Work with the creative and comms teams to ensure effective presentation of our client's brands across third party digital media platforms.
- Lead in monitoring and enhancing SEO across brands, developing a strategy for the potential use of Google as a successful advertising tool.
- Develop a roadmap for digital marketing ensuring integration and synergy across all digital elements and explore the potential for new digital marketing opportunities, with considerations such as apps, NFTs and the wider Metaverse.

**Skills & Experience**
- Strong commercial experience within social media strategy management and delivery. Ideally across one or more of Facebook, LinkedIn, YouTube or Instagram.
- Strong understanding of digital marketing principles and best practice.
- SEO expertise & a strong understanding of Google Ads / Adwords.
- Experienced with Google Analytics or similar analytics platforms.
- Knowledge of website CMS platforms
- Excellent communication skills, both written and verbal with the ability to quickly build credibility and relationships with colleagues and customers.
- CIM accreditation is desirable.
- An understanding of the automotive industry, specifically the automotive aftermarket, would be ideal.

This is a great gpportunity to join a friendly, industry renowned organisation with a global footprint at a time of impressive growth in a highly influential role.

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