Strategic Brand Marketing Lead Global

**Strategic Brand Marketing Lead Global**

**About Astellas**:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.

We pursue innovative science, focussing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.

We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.

Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.

We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.

Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.

**The Opportunity**:
As the Strategic Brand Marketing Lead Global, you will be a key contributor to developing global marketing strategies and tactics. In this role, you will be responsible for the annual and ad hoc planning activities, including the Integrated Global Brand Plan, Annual Planning, and the Integrated Evidence Generation Plan, among others. Additionally, the Strategy and Planning Lead will drive commercial innovation to identify novel opportunities for maximizing patient access in both reimbursed and non-reimbursed markets.

You will be part of an inclusive team that works to develop innovative therapies for patients.

**Hybrid Working**:
At Astellas, we recognize that our employees enjoy having a balance between their professional and home lives. We are proud of our hybrid approach which empowers you to have flexibility on whether to work from home or in the office.

**Key Activities for this role**:

- Ensure the Marketing Function strictly adopts a culture of ethics and compliance, leading by example and appropriately challenging non-compliance.
- Co-lead the co-creation of the Integrated Global Brand Plan and the rolling 3-year brand strategy with affiliates and cross-functional experts.
- Act as a key brand expert, driving the implementation of marketing innovations with affiliates, ensuring adherence to the operational brand plan and global brand strategy, maximizing market share and revenue growth across the region, using the wide and full range of channels needed.
- Manage the relationship with Key regional experts to develop insights and services through effective engagement with key stakeholders in close collaboration with medical.
- Partner with the Omni-Channel Strategy team to build and deploy an effective digital engagement strategy for the brand that is fit for purpose across all affiliates.

**Essential Knowledge & Experience**:

- Extensive Pharma sector experience with strong customer focus; in multi-disciplinary, matrix and cross-cultural settings.
- Strong knowledge of strong sales and marketing in an affiliate.
- Track record of leading planning processes with excellent organizational and collaboration skills.
- Proven compliance expertise; to understand and comply with industry laws and relevant regulations.
- Coaching and collaboration skills to interact with all levels of personnel to achieve shared goals.
- Consumer health experience.

**Education/Qualifications**:

- Bachelor’s degree or equivalent professional qualification and/or proven expertise.

**Additional Information**:

- This is a permanent, full-time position.
- This position is located in Addlestone, UK.

**What We Offer**:

- A challenging and diversified job in an international setting.
- Opportunity and support for continuous development.
- Inspiring work climate.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

**Job Types**: Full-time, Permanent

**Education**:

- Bachelor's (preferred)

Work Location: Hybrid remote in Addlestone