Digital Marketer P/t

2 days ago

Bournemouth, United Kingdom Fireworx Full time

**About the job**

We believe in ‘Disruptive Thinking’, challenging how agencies partner with businesses, to help them achieve their objectives and stand out from the crowd. We’re at an exciting stage within the business, and are looking for people who want to make a difference.

More about the role

**PPC Campaign Management**
- Strategise, develop, and manage PPC campaigns across a variety of platforms, ensuring alignment with clients' marketing goals.
- Monitor budgets and adjust bids to maximise Return on Investment (ROI) on PPC campaigns.
- Conduct comprehensive keyword research and select high-performing keywords to drive relevant traffic.
- Create compelling ad copy and test landing pages for the highest conversion rates.
- Track and report on campaign results, providing actionable insights and regular performance updates to stakeholders.

**SEO Execution**
- Carry out detailed SEO audits for clients' websites and implement necessary changes for improved visibility and ranking.
- Analyse and monitor keyword rankings, developing strategies to maintain or improve organic traffic.
- Stay up-to-date with the latest trends in SEO and amend strategies accordingly.
- Collaborate within the team to ensure the production of SEO-friendly content.

**Performance Reporting and Analysis**
- Provide detailed reporting on both PPC and SEO campaign performance, analysing metrics such as click-through rates, conversion rates, and keyword rankings.
- Use analytics tools to track and report on user behaviour and campaign effectiveness.
- Make data-driven decisions to adjust strategies and tactics achieving optimal campaign performance.

**Skills and Qualifications**:

- Proven experience in managing PPC campaigns and conducting SEO audits.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth knowledge of bid management tools and analytics platforms.
- Excellent analytical skills and experience generating PPC and SEO reports.
- Familiarity with A/B and multivariate experiments.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Strong organisational skills, attention to detail, and the ability to handle simultaneous projects with moving parts.

While we are looking for someone on a part-time basis, this is a pivotal role within our team that offers an exciting opportunity to be at the forefront of digital marketing strategies, driving growth and enhancing the online footprint of a diverse client portfolio.

Salary £30,000 - £35,000 pro rata DOE

**Job Type**: Part-time

Pay: £30,000.00-£35,000.00 per year

Expected hours: 16 - 24 per week

**Benefits**:

- Cycle to work scheme

Schedule:

- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

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