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Marketing Officer
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**Are you a creative marketer with experience of leading campaigns in theatre or other arts? Can you help to tell the RSC story, keeping it simple, clear and compelling for a range of audiences? Do you have experience with a range of marketing tools,both offline and online? Can you build excellent working relationships with a diverse range of people? Can you work independently and proactively in a fast-paced, exciting organisation?**
We are looking for an experienced and highly motivated Marketing Officer to play a key role in the marketing of all aspects of the RSC's work to achieve the company business plan and our Audience Plan. Reporting to the Marketing Manager and working as partof a Marketing team of around 14 people, some of your responsibilities will include (please see the full job description and person specification for the comprehensive list):
- Developing and implementing marketing strategies to maximise the promotion of RSC productions, tours, events and non-performance related activity.
- Monitoring the achievement of sales targets and implementing strategies and plans
- Using the RSC and external segmentation models to target audiences effectively
- Evaluating and reporting on the success of marketing campaigns
- Working across a wide range of departments within and beyond Audiences and Marketing to inform, develop and communicate plans.
- Using the RSC's CRM system, Tessitura, to plan and monitor effective campaigns based on intelligent use of customer data and insight
- Administering and monitoring marketing budgets.
This is fast paced role which will need you to be organised, able to multi-task and work as part of a busy team or alone using your initiative. You will be planning marketing campaigns to hit targets, developing the RSC brand and achieving audience developmentgoals. This opportunity will allow you the responsibility to manage lengthy marketing campaign from start to finish, including budgetary responsibility, meeting campaign targets and working closely and collaboratively with creative teams to design outstandingcampaigns.
To be suitable for this position you should have:
- At least two years' experience of working in marketing in a busy, changing environment.
- Excellent copywriting, presentational and communication skills with the ability to make a story simple, clear and compelling.
- Experience with a range of marketing tools, both offline and online, including creating and delivering campaigns from start to finish.
- Proven relationship management skills.
- An excellent eye for detail.
- Experience in managing budgets.
- Experience in the arts, theatre and/or live performance.
This role provides the right person a brilliant opportunity to develop in an exciting and varied marketing role. You will be able to use your creativity to deliver the RSC's Audience plan, positively promoting our work and reputation.
The RSC strives for excellence, and values integrity, inclusion, ambition and innovation. We act with respect, show leadership and build resilient ways of working in all our activities.
We offer great benefits and aim to create a welcoming, supportive environment which is happy, healthy and safe. We place great importance upon developing a diverse, highly motivated and energised workforce to help achieve our priorities. We put our valuesat the heart of everything we do.
The Royal Shakespeare Company (no. 212481) is a registered charity.
