Video Lead

Video Lead

**Location**:
London

Department:
The Sun

Salary Details:
Not Specified

**Advertising End Date**:
08 Feb 2025

**Job Description**:
**Your team**: Sun Publishing is undergoing an exciting transformation, leading sales across all platforms. Our dynamic, multi-disciplinary team creates compelling advertising solutions that drive revenue for our business and deliver impactful results for our clients

**Your role**: The Sun is at the heart of the nation’s conversation, blending hard-hitting investigations, agenda-setting campaigns, political scoops, and celebrity gossip. Our audience growth strategy is driven by a clear vision that places content at the core, serving distinct content communities. We are committed to developing engaging and informative original video content that entertains and informs a broader audience. Your role is to establish The Sun’s video inventory and original content slate across the advertising agencies and then grow video revenues using different buying types e.g. CPM, CPV and Sponsorships, direct or programmatically as appropriate.

**Day to day you will**:
+ Work alongside senior commercial stakeholders to inform and implement the video sales strategy to achieve commercial development.

+ Target agency video teams to sell The Sun’s video inventory on and off platform.

+ Raise awareness of The Sun’s new original content slate and sell series’ sponsorships to relevant teams.

+ Be the face of Sun Video internally and externally by creating high quality video sales collateral for leading agency immersions and bespoke pitches.

+ Host agency upfronts, influence senior agency stakeholders within the AV space to increase the profile of The Sun’s video inventory and content strategy.

+ Work closely with your key clients to understand their strategies for video and recommend bespoke, data-led video solutions

+ Collaborate on client strategy with the wider Sun Publishing team and adjacent commercial teams to create a joint strategy where needed to increase video revenues.

+ Build and manage a strong pipeline of new business opportunities and grow existing accounts.

+ Work with commercial teams, activation, product, strategy and editorial stakeholders to consistently improve ideation & then delivery of the sold video campaigns/sponsorships, to ensure post sale world class service and delivery for our clients.

+ Stay informed on industry trends and regulations, and provide thought leadership and insights to internal teams and clients on the latest developments.

**What we’re looking for from you**:
+ Extensive background in advertising sales, particularly in the digital video space, with a proven track record of exceeding revenue goals.

+ Demonstrable network of agency contacts across either partnerships or video teams

+ Ability to effectively pitch and sell at all levels and track record of building strong relationships with key clients and agency partners.

+ Gravitas and proving track record in leading, organising and presenting agency events

+ In-depth understanding of publishing partnerships or video advertising Strong analytical skills and experience using data to drive business decisions.

+ Familiar with Salesforce or similar CRM system to track meetings, opportunities and pipeline.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

**News UK** is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

**Life at News**

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We offer a flexible working arrangement where employees are expected to be in the office a minimum of three days per week. For the remaining two days, there is the option to work remotely if desired.

**Benefits**

Some of our benefits include:
+ Maternityleave up to 18 weeks full basic salary &paternityleave up to 2 weeks